online marketing

How Your Marketing Team Can Measure Social Media ROI

This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share If you’re not using social media as part of your company’s marketing efforts, then you’re not marketing as effectively as you could be. And this could be frittering away your marketing budget. In this digital age, …

Exactly what happens when Mari Smith mentions you…

Industry folks call this the “Mari bump”. When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic.  Even a Mari sneeze can do wonders. She mentioned one of my articles in her weekly Social Scoop newsletter. And it drove 434 visits the next 48 hours. It’s high quality– the average visitor stayed …