Industry folks call this the “Mari bump”.
When you’re fortunate enough to get an endorsement, you can expect to get a nice bump in traffic. Even a Mari sneeze can do wonders.
She mentioned one of my articles in her weekly Social Scoop newsletter.
And it drove 434 visits the next 48 hours.
It’s high quality– the average visitor stayed for nearly 2 minutes.
That’s even longer than folks who come from insidefacebook.com (I’m an author there), but not quite as long as Google organic results (over 3 minutes).
What I learned from this:
It’s not about SEO, but linking up with people in real life.
Mari taught me that she was a relationship expert well before Facebook was en vogue.
She is warm, positive, and sharing as a genuine human being, as opposed to a purely online celebrity.
When you freely give of your expertise, you get back much, much more.
This word of mouth is your marketing– it’s the lifeblood of your leads and revenue pipeline. The people you help, paying customers or not, spread the word about your expertise and create new business opportunities.
And, in turn, this lead to you being invited as an author to share on high authority sites.
Post a killer article and conference organizers take note.
I get to join Mari, Jon Loomer, Amy Porterfield, and other friends in San Diego for Social Media
Marketing World. Yippee!
It’s a virtuous cycle, as long as you keep sharing. Some call it karma.
Next week, I’m flying to the Yukon to speak at a music festival and go dogsledding.
Yes, I’m getting paid to do this.
And then to Texas to speak at PubCon and Social Media Club Dallas.
The best marketing is when others do it for you.
And this breeds more speaking engagement, such as Social Media Marketing World and #ICON14.
People have told me not to openly share my best tips on Facebook ads– because if you teach people, they won’t hire you. But the exact opposite is true.
When you share freely, people realize how much there is to learn and then why they need to hire you.
If they didn’t want to pay or didn’t have the money, it doesn’t hurt you anyway.
When the butterfly beats its wings…
One mention from Mari opens many doors.
I’ve since gotten referrals, speaking opportunities, great clients, and some fun times.
What is your area of expertise and are you openly sharing it with the world?
Then continue to surprise and delight people.
Incidentally, this ad was not made by me.
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.