Social posting during a crisis– experts react

Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday.

Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston.

Peter Shankman caught some flak by posting the following comment:

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Would it be insensitive to continue marketing during a national disaster?




Clearly, some posts are inappropriate. One firm posted about downloading their ebook for some reading before Hurricane Sandy.


There were 26 shootings this week in Chicago. Should we not be posting because of that?


If you have to try to come up with something to say about it, you  shouldn’t be posting about it.

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Jason Miller of Marketo notes that there are people on the other end of the line, so consider where humanity and your marketing needs intersect.
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.