Social posting during a crisis– experts react

Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday.

Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston.

Peter Shankman caught some flak by posting the following comment:

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Would it be insensitive to continue marketing during a national disaster?




Clearly, some posts are inappropriate. One firm posted about downloading their ebook for some reading before Hurricane Sandy.


There were 26 shootings this week in Chicago. Should we not be posting because of that?


If you have to try to come up with something to say about it, you  shouldn’t be posting about it.

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Jason Miller of Marketo notes that there are people on the other end of the line, so consider where humanity and your marketing needs intersect.
Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at