Social posting during a crisis– experts react

Jason Miller of Marketo said that he turned off his social media channels when he heard about what happened in Boston yesterday.

Koka Sexton agrees, noting, that Sprout Social, a community management tool, even put an alert at the top of the screen about Boston.

Peter Shankman caught some flak by posting the following comment:

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Would it be insensitive to continue marketing during a national disaster?

 

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Clearly, some posts are inappropriate. One firm posted about downloading their ebook for some reading before Hurricane Sandy.

 

There were 26 shootings this week in Chicago. Should we not be posting because of that?

 

If you have to try to come up with something to say about it, you  shouldn’t be posting about it.

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Jason Miller of Marketo notes that there are people on the other end of the line, so consider where humanity and your marketing needs intersect.
Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.

You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.