Don’t ask Chuck Norris to fill out a web form, since he’ll never submit

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And likewise, here’s a doozy from the folks at Marketing Profs today.

 

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17 required fields!

 

Why have a razor with three blades when you can have five, PLUS an aloe strip?

 

The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the same evening.
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You have to think from the standpoint of the client, not from yours. Asking me for my phone number tells me an aggressive sales rep might call me or that my information is going to be resold.

 

I must want that guide pretty badly if I’m willing to fill out all that information.

 

To learn how to do social lead gen effectively, check out what Jason Miller and Preston Smith have to say.
Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.


He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.


He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.


Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.


You can contact him at dennis@blitzmetrics.com