And likewise, here’s a doozy from the folks at Marketing Profs today.
17 required fields!
Why have a razor with three blades when you can have five, PLUS an aloe strip?
The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the same evening.
You have to think from the standpoint of the client, not from yours. Asking me for my phone number tells me an aggressive sales rep might call me or that my information is going to be resold.
I must want that guide pretty badly if I’m willing to fill out all that information.
To learn how to do social lead gen effectively, check out what Jason Miller and Preston Smith have to say.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.