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And likewise, here’s a doozy from the folks at Marketing Profs today.
17 required fields!
Why have a razor with three blades when you can have five, PLUS an aloe strip?
The key to social lead gen in B2B is many lightweight touches over time– to nurture folks, instead of trying to go from first date to getting married in the same evening.
You have to think from the standpoint of the client, not from yours. Asking me for my phone number tells me an aggressive sales rep might call me or that my information is going to be resold.
I must want that guide pretty badly if I’m willing to fill out all that information.
To learn how to do social lead gen effectively, check out what Jason Miller and Preston Smith have to say.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.