How to determine your goals and build your personal brand.

We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding?

In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are the person we should ask about…”, which comes naturally for you when you are passionate about it.


But how do you determine these goals? Easily. Ask yourself: what drives you? What are your dreams? What is the thing that pushes you forward and makes you wake up excited and ready to leap out of bed in the morning? What defines you and what do you wish to contribute to the world?

Check out these articles as part of our CTO Dennis Yu’s own personal brand / goal in life, and you’ll understand what drives him:

Once you find your WHY, your goals will come naturally to you.
Then, everything you do adds to your own personal brand, and people will begin to recognize you as an authority.

As you learn more and continue to improve, you can then elevate others by teaching them. We call this “Learn-Do-Teach“, or “LDT”. You can learn more about it here.


Let us know in the comments what your goals are, and what drives you forward– we’d love to hear them!


Want to read more by Dennis Yu? For more content follow him here:

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.