How to determine your goals and build your personal brand.

We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding?

In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are the person we should ask about…”, which comes naturally for you when you are passionate about it.

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But how do you determine these goals? Easily. Ask yourself: what drives you? What are your dreams? What is the thing that pushes you forward and makes you wake up excited and ready to leap out of bed in the morning? What defines you and what do you wish to contribute to the world?

Check out these articles as part of our CTO Dennis Yu’s own personal brand / goal in life, and you’ll understand what drives him:
https://www.dennis-yu.com/cold-hearted-people-cannot-be-effective-content-marketers/
https://www.business2community.com/branding/mentor-said-died-01117914
https://www.dennis-yu.com/do-you-want-to-really-understand-dennis-yu/

Once you find your WHY, your goals will come naturally to you.
Then, everything you do adds to your own personal brand, and people will begin to recognize you as an authority.

As you learn more and continue to improve, you can then elevate others by teaching them. We call this “Learn-Do-Teach“, or “LDT”. You can learn more about it here.

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Let us know in the comments what your goals are, and what drives you forward– we’d love to hear them!

Want to read more by Dennis Yu? For more content follow him here:

https://www.adweek.com/socialtimes/author/dennis

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Dennis Yu
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.