How to determine your goals and build your personal brand.

We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding?

In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are the person we should ask about…”, which comes naturally for you when you are passionate about it.


But how do you determine these goals? Easily. Ask yourself: what drives you? What are your dreams? What is the thing that pushes you forward and makes you wake up excited and ready to leap out of bed in the morning? What defines you and what do you wish to contribute to the world?

Check out these articles as part of our CTO Dennis Yu’s own personal brand / goal in life, and you’ll understand what drives him:

Once you find your WHY, your goals will come naturally to you.
Then, everything you do adds to your own personal brand, and people will begin to recognize you as an authority.

As you learn more and continue to improve, you can then elevate others by teaching them. We call this “Learn-Do-Teach“, or “LDT”. You can learn more about it here.


Let us know in the comments what your goals are, and what drives you forward– we’d love to hear them!


Want to read more by Dennis Yu? For more content follow him here:

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.