We talk a lot about the importance of personal branding- so much that we’ve made it into a guide. But we get this question a lot: What IS personal branding?
In a nutshell, your personal brand is your journey to complete your goals, and has your WHY at the nucleus. That is your personal brand– the thing people will go “YOU are the person we should ask about…”, which comes naturally for you when you are passionate about it.
But how do you determine these goals? Easily. Ask yourself: what drives you? What are your dreams? What is the thing that pushes you forward and makes you wake up excited and ready to leap out of bed in the morning? What defines you and what do you wish to contribute to the world?
Check out these articles as part of our CTO Dennis Yu’s own personal brand / goal in life, and you’ll understand what drives him:
Once you find your WHY, your goals will come naturally to you.
Then, everything you do adds to your own personal brand, and people will begin to recognize you as an authority.
Let us know in the comments what your goals are, and what drives you forward– we’d love to hear them!
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