You might have heard of Clubhouse before and what you’ve heard is it’s a great way to network. It is true, but did you know that this is also a great way to learn, share your knowledge and eventually grow your brand?
In this session, I will be sharing with you How to pimp out your profile:
1. Rank your username
I have chosen my username to be digital CEO. So originally it was Dennis Yu, which is good on my name, but if you want to grow your brand, you need to put a rank in your name, because people, when you’re speaking, you say something good, people are going to look at your profile and it should say lots of things.
The first three lines are the most important, say something impressive because that’s what people are going to see initially before they expand to see the whole profile.
Then they expand. And then scroll through and see what else you have to say? So you can put emojis, you can put texts but you can’t put links as they don’t let you do that.
At the bottom, they give you two links. You have your Twitter link and you have your Instagram links. They show the clubs that you’re a member of. So you would want to add your Instagram because it’s going to be more important as when you’re speaking, that’s when people are going to message you because there’s no messaging inside this platform.
Interested to learn How to Rank your name outside of Clubhouse and dominate the search result? Here is an Office Hour Episode just for you!
2. Start creating rooms and joining other people’s rooms and when you create a room, use emojis that will get attention.
When people start to follow you, ask, “Why did she follow me?” This is really key to understand because you don’t need to only grow the audience, I don’t want you to say you need 10,000 followers just because it’s like Instagram, but there is a reason to have more followers. And that is to give you more people into the room because if you have a room with no one in it, it really doesn’t matter.
It’s not just vanity, but in social media, you have to show that you have some kind of poll that you open a room. You’re going to get a lot of people. Good people, not just random people.
3. Be super authentic, super genuine, and just come from a mindset and a place of always bringing.
Because if not, it’s transparent. And that’s why I think you see some people that may have large audiences at other places but when they do come to Clubhouse, they’re just not able to succeed. And they’ll have maybe a couple of rooms and then they’ll disappear.
We’ve seen it with celebrities, influencers, and companies. So in the real world, AKA the outside world, you can do editing, you can edit audio, you can edit video, you can edit all sorts of things to make things look really polished but here, on an audio-only platform, you just have to be you.
Because when you are you and you are authentic, people are going to gravitate to you. You’re going to build your tribe and you’re going to find people that absolutely love you.
In this app, it’s actually less pressure than other apps, as long as you are true to yourself. So definitely true on authenticity and being true to yourself.
4. Add value
Work with other people that already have large audiences, because the basic formula is that the more audience you have, the more people that can see and populate your room.
Find people who will invite you to their rooms because you add value and you invite them and it creates this awesome interactive podcast, webinar kind of experience.
The number one tip I have for you guys as agency people is to decide exactly what value you provide.
Want to learn how you can add value every step of the way for your clients? Here is an Office Hours Episode How to create the Value Ladder that can help you with that.
5. Ask, “what is the thing that you can provide, and then what is the thing that you want?” Think about what it is that you give and what it is that you are asking for.
You will find that your agency will thrive if you’re clear, but it also means you have to be clear about yourself. You can’t be an agency that does everything. You can’t be everything. Be really clear about that and you’re going to find that Clubhouse is going to amplify your network in ways that you would never imagine. You just need to:
- Be very specific
- Answered questions
- Provide value.
Interested to learn some more on how to Amplify your Brand? Take our Personal Branding Course!
Want to learn some more from the sought-after Digital Marketing Guru Dennis Yu? Join Office Hours which will give you access to our entire academy and get a chance to ask your burning questions on our weekly webinar with Dennis!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.