Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right?
But even with all this power and speed, what if you don’t know how to drive the car or where you’re going?
You could have the most amazing vehicle, but you’re useless without fuel (your WHY) and your roadmap (your HOW).
You might know the mechanics of how to set up a Facebook ads campaign or how to interview someone for a podcast– those skills can be taught.
But 10 times more important than the WHAT is the HOW– understanding the concepts underlying the blind following of a process.
Yet 10 times more important than HOW is WHY– to not just have the tactics and principles, but roll it up into a vision.
Your mission (your WHY) ultimately must be about WHO- since others must buy into your dream.
You must care so deeply about them that they have no fear, to then focus on helping others.
I’ve read perhaps 100 self-help books– yes, I know you’re not supposed to admit that.
But out of 4,000 books over 40 years, that’s only 2.5 percent.
I’ve studied the WHY behind these motivational speakers– their WHY and the congruence with the WHY of their readers.
It boils down to this: if you’re not passionate about something, you can’t manufacture motivation.
Maybe the love of money and nice things will help you muscle through temporarily, but it won’t hold up.
Mark Lack shared the simplest way to find your WHY- your willingness to dedicate yourself:
If you want to create a really powerful WHY, think about what you are willing to exchange your life for. What is worth exchanging your precious time, energy and effort on every day to the point where you will exchange your life for it? Then ask yourself “Why am I 100% committed and willing to exchange my life for this?” and go deeper and deeper on the “why”.”
When there is love, there is no fear
I’m convinced that the main reason people fail is because of fear.
They might not want to call it that by name– covered by being stressed out, not feeling well, your laptop being broken, being too busy, etc…
But if you’re really into something, there’s no way you can be afraid of it.
That fear turns into excitement– anticipation, just like a Christmas gift you’re about to open.
When you follow your effort (not your passion), as Mark Cuban says, you deepen your expertise.
And with competence comes confidence.
Confidence breeds the energy and passion needed for you to overcome any challenges.
Decide where you are at each of these levels of WHY, HOW, and WHAT.
If you find yourself aimless, that’s not a bad thing.
There are folks going 200 miles per hour in the wrong direction.
It’s like drug addicts or escapists who don’t want to face reality– instead, distracting themselves with mindless details.
If you’re actively considering these questions, it means your mind is open.
You’re receptive to making adjustments, instead of blindly continuing to charge in the wrong direction.
Easier to teach an amateur the right way to do things than unteach bad habits from someone unwilling to learn.
As powerful as the personal branding sequence is for people or the 30 item checklist is for businesses, without your WHY, it’s no good.
We can supply the vehicle and the maps, but you must supply the gas.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org