Going 200 miles per hour… but in the wrong direction


Did you know that the Dodge Charger SRT Hellcat is capable of 204mph? And that it’s able to hit 60mph in 3.7 seconds? If you love electric cars, the Tesla P85D can do 60mph in 3.1 seconds, with an electronically limited top speed of 155mph. Impressive, right?

But even with all this power and speed, what if you don’t know how to drive the car or where you’re going?
You could have the most amazing vehicle, but you’re useless without fuel (your WHY) and your roadmap (your HOW).


You might know the mechanics of how to set up a Facebook ads campaign or how to interview someone for a podcast– those skills can be taught.
But 10 times more important than the WHAT is the HOW– understanding the concepts underlying the blind following of a process.
Yet 10 times more important than HOW is WHY– to not just have the tactics and principles, but roll it up into a vision.

Your mission (your WHY) ultimately must be about WHO- since others must buy into your dream.
You must care so deeply about them that they have no fear, to then focus on helping others.

I’ve read perhaps 100 self-help books– yes, I know you’re not supposed to admit that.
But out of 4,000 books over 40 years, that’s only 2.5 percent.

I’ve studied the WHY behind these motivational speakers– their WHY and the congruence with the WHY of their readers.
It boils down to this: if you’re not passionate about something, you can’t manufacture motivation.
Maybe the love of money and nice things will help you muscle through temporarily, but it won’t hold up.

Mark Lack shared the simplest way to find your WHY- your willingness to dedicate yourself:

10341870_465875113515931_16608541039676994_nIf you want to create a really powerful WHY, think about what you are willing to exchange your life for. What is worth exchanging your precious time, energy and effort on every day to the point where you will exchange your life for it? Then ask yourself “Why am I 100% committed and willing to exchange my life for this?” and go deeper and deeper on the “why”.”

When there is love, there is no fear

I’m convinced that the main reason people fail is because of fear.
They might not want to call it that by name– covered by being stressed out, not feeling well, your laptop being broken, being too busy, etc…

But if you’re really into something, there’s no way you can be afraid of it.
That fear turns into excitement– anticipation, just like a Christmas gift you’re about to open.

When you follow your effort (not your passion), as Mark Cuban says, you deepen your expertise.
And with competence comes confidence.

Confidence breeds the energy and passion needed for you to overcome any challenges.

Decide where you are at each of these levels of WHY, HOW, and WHAT.

If you find yourself aimless, that’s not a bad thing.

There are folks going 200 miles per hour in the wrong direction.
It’s like drug addicts or escapists who don’t want to face reality– instead, distracting themselves with mindless details.

If you’re actively considering these questions, it means your mind is open.
You’re receptive to making adjustments, instead of blindly continuing to charge in the wrong direction.

Easier to teach an amateur the right way to do things than unteach bad habits from someone unwilling to learn.

As powerful as the personal branding sequence is for people or the 30 item checklist is for businesses, without your WHY, it’s no good.
We can supply the vehicle and the maps, but you must supply the gas.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.