LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads

On August 7th, LinkedIn released Sponsored Updates, allowing us to hit the newsfeed.

Vendasta

THE MAIN POINT

You’ll end up paying $6-10 a click, even if you have a killer CTR, since the average CPMs are north of $200. But if you have a high-end B2B target, it could be worth it. Facebook still has more volume by job title and company workplace target.

 

2013-09-13 19_19_10-LinkedIn Ads_ LinkedIn Ads Dashboard

IN MORE DEPTH

There are 3 million LinkedIn business pages (hat tip to Jason Miller of LinkedIn for sharing stats). Compare that with the 50 million Facebook pages, of which only a portion are business pages.

With Facebook, you can target down to the zip code, while LinkedIn lets you go down only to the city level.

targetingprecisionfbvsln
Facebook has sponsored stories (targeting based on who you’re connected to and sharing friend activity).  LinkedIn had this two years ago, but pulled it quickly.

 

The CTRs on Facebook and LinkedIn are similar– perhaps slightly higher on LinkedIn.  But if you isolate Facebook mobile newsfeed, then Facebook wins. You can’t choose mobile placements on LinkedIn yet.
FBLN_CTR_Compare
Neither network offers frequency capping or dayparting, but Facebook does offer negation targeting and custom audiences.

 

Facebook has the ads API and insights API, with the insights API easy to use and get access to. Facebook has conversion tracking and bidding to conversion. LinkedIn ads API and analytics API are closed.

 

LinkedIn show summary stats by seniority and company size– Facebook doesn’t have this.

2013-09-13 19_56_05-LinkedIn Ads_ Create New Ad

Here are the number of folks you can target on Facebook by job title. Clearly a lot more blue collar types– a larger audience than Facebook by a factor of five.

FBCounts

 

And as you’d expect, if you’re hitting executive positions or HR, LinkedIn is the way to go.

LICounts
These are relative ratios- Waitresses on Facebook outnumber LinkedIn waitresses 4 to 1. But on LinkedIn, there are 1,255 VPs of Human Resources for every one of them on Facebook.
2013-09-16 18_21_47-Blitzmetrics » Blog Archive » LinkedIn Newsfeed Ads vs Facebook Newsfeed Ads– we

Would you list your experience as a bartender on LinkedIn?

 

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at dennis@blitzmetrics.com or on one of his social accounts below.