Becoming Googleable: How Dennis Yu and Sims Distillery Are Teaching Entrepreneurs to Own Their Digital Identity

That question became the focus of a tactical training Dennis Yu led for the Sims Distillery community on May 2, 2025. In a one-hour session with Henry Sims and his mastermind group, Dennis broke down how personal brands can trigger and claim a Google Knowledge Panel—even if they’re not famous. Dennis built the analytics systems at Yahoo before launching BlitzMetrics. …