I’ve run the Magic Berry Challenge at conferences hundreds of times, and it gets the same reaction every time. Last week in Detroit I ran it on Cam Hazzard, and the video is worth watching just for his face. Here’s how it works. I hand someone a fresh cut lemon and ask them to taste it. They wince. Of course …
How to Become the Most Well Known Person in Your City Even If You Hate Networking
I was walking around NAB 2026 with Carson Teagarden when something kept happening. People came up to us. An ESPN guy recognized Carson. We ran into Sean Cannell and ended up doing a sit down podcast interview right there on the floor. Then Graham Stephan showed up and Carson interviewed him on an iPhone. No professional setup, no studio, just …
He Became an Entrepreneur in One Night at 19
My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …
Building Your AI Foundation That Lasts
AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
The Quick Audit: See What’s Really Going On With Your Marketing
Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …
How to Use Jumper Media to Improve Local Map Rankings
This works for local service businesses that already have some rankings. We’re not just reselling Jumper. We use this as one of many techniques that clarify and strengthen the signal that Google Maps is looking for. Jumper Media is a simple tool. There’s not much to it and it’s pretty self-explanatory, but it’s still worth your time to watch me …