A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
How the Magic Berry Challenge Increases Your Sales
I’ve run the Magic Berry Challenge at conferences hundreds of times, and it gets the same reaction every time. Last week in Detroit I ran it on Cam Hazzard, and the video is worth watching just for his face. Here’s how it works. I hand someone a fresh cut lemon and ask them to taste it. They wince. Of course …