A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
How We Built Paul Ryazanov’s Knowledge Base With a Claude Agent
How a Claude agent gathered Paul Ryazanov’s site, LinkedIn, and YouTube into one knowledge base and published 170+ articles in his voice. The full build.
Inside Paul Ryazanov’s Ecommerce Knowledge Base
A structured map of Paul Ryazanov’s ecommerce knowledge base: 340+ posts, 245 LinkedIn updates, and 46 talks distilled into nine authority clusters.
My Agents Built Paul Ryazanov’s Revenue Optimization Pack
How our audit and optimization agents became a free e-commerce revenue skill pack on Paul Ryazanov’s site — including the same-day retune when the brief changed.
How We Audited and Fixed Paul Ryazanov’s Personal Brand Website Using Claude in Chrome
We used Claude in Chrome to crawl 60+ pages on paulryazanov.com, found 5 bugs and 4 broken URLs, and fixed everything in one session — no developer needed. Here is the full audit process, fix list, and time comparison.



