A structured map of Paul Ryazanov’s ecommerce knowledge base: 340+ posts, 245 LinkedIn updates, and 46 talks distilled into nine authority clusters.
The Raw Honey Shop SEO Audit: Storytelling to Grow UK Sales
The Raw Honey Shop, owned by Tim Walker, already ranks well for “raw honey” and has grown sales for nine straight months — so this audit found the ceiling isn’t SEO. It’s storytelling and distribution, and that’s a faster lever than chasing more rankings. £165 customer lifetime value, per Shopify £57 average order size today 9 mo of steady sales …