Most LSA accounts aren’t underperforming because of budget. They’re underperforming because nobody is working them. Leads pile up unrated, photos stay stock, and the one report metric that actually predicts lead volume goes unwatched. Here’s the full process I use, start to finish. Start with verification and budget Before anything else, go to Business Verification on the left-hand side and …
Most Agencies Won’t Survive AI: Igor Ivitskiy and Paul Ryazanov on What Comes Next
A lot of agencies will just die. Igor Ivitskiy says it plainly, sitting across from Paul Ryazanov in Manchester. Not most in some vague sense, but the majority in every single niche. What follows is his case for why, and what the ones left standing will look like. Winning clients was never the hard part Paul frames the issue early. …
5 Steps to Own Your Own Marketing
If you’re a business owner paying an agency to handle your marketing, there’s a good chance you have no idea what’s actually happening with your money. That’s not because your agency is trying to scam you. It’s because most business owners never set up the right systems to stay informed. I’ve been in this game a long time. I was …
How Claude AI Built a YouTube Ad Campaign in Google Ads — Step by Step (With Reasoning, Token Estimates, and PPC Guidelines)
Dennis Yu gave Claude AI a plain-English brief to promote his interview with Erik Huberman on YouTube. Claude built the entire Google Ads campaign — targeting, bidding, creative, and launch — without a human touching the interface. Here is the full breakdown of how it was done, what it cost in tokens, and what came from BlitzMetrics guidelines vs. AI knowledge.
Kevin Lee’s Framework for Dominating PPC, GEO, and the $100B Google Ad Spend Recovery
If you’re spending money on PPC, there is no other person I’d rather listen to than Kevin Lee. I first met Kevin about 22 years ago at Pubcon — back when it was still called Webmaster World — and he was already the go-to authority on paid search. He ran Didit, one of the original search marketing agencies, and has …
How To Setup And Manage CallRail For Your Local Service Business
As a local service business, your only goal is getting inbound calls for your service. The trouble is: how do you measure which calls are turning into appointments and which are a waste of time? You probably have a Google Business Profile (GMB), a Facebook page, and online ads. How do you measure the quality of the calls coming from …