The Quick Audit: See What’s Really Going On With Your Marketing

Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that supports it. This is not opinion. This is data. I’m Dennis Yu, a former search engine engineer at Yahoo. My job …

The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority

There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company.  But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …

dollar a day, seo

How SEO and Dollar a Day Lead to Explosive Growth for Local Service Businesses

Today, I’m thrilled to bring you some insights on how SEO and Dollar a Day have worked wonders for local service businesses. The Dollar a Day Strategy: A Math Guy’s Approach As a self-proclaimed “math guy” with a background in search engine engineering, I’ve had the privilege of working with major organizations like Yahoo and American Airlines. As the CTO …