The Quick Audit: See What’s Really Going On With Your Marketing

Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …

The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority

There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company.  But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …

dollar a day, seo

How SEO and Dollar a Day Lead to Explosive Growth for Local Service Businesses

Today, I’m thrilled to bring you some insights on how SEO and Dollar a Day have worked wonders for local service businesses. The Dollar a Day Strategy: A Math Guy’s Approach As a self-proclaimed “math guy” with a background in search engine engineering, I’ve had the privilege of working with major organizations like Yahoo and American Airlines. As the CTO …