There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company. But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …
How To Tell If Your Website Designers Failed You
After hundreds of website audits for local service businesses, the conclusion is blunt: most “SEO people” are bad at their jobs, and the tell-tale signs are everywhere once you know where to look. Here’s how to tell if your website designers failed you — using a real HVAC site, the agency that built it, and the EEAT standard Google actually …