AI tools change every week. Claude Mythos, Gemini 3.0, Grok, ChatGPT. There’s always something new. But chasing the latest tool is a trap. What you need is a framework that stays the same no matter which AI you use. Everything you build should be portable. Here’s the system I use, broken down into four stages. Start with your why Before …
How to Use Jumper Media to Improve Local Map Rankings
This works for local service businesses that already have some rankings. We’re not just reselling Jumper. We use this as one of many techniques that clarify and strengthen the signal that Google Maps is looking for. Jumper Media is a simple tool. There’s not much to it and it’s pretty self-explanatory, but it’s still worth your time to watch me …
What Dan Leibrandt Gets Right About AI for Home Service Businesses
AI is flooding the marketing world with hype and shortcuts. Dan Leibrandt brings something different—clarity. In his 68-minute conversation with Dennis Yu on The Coach Yu Show, he talks through what actually works based on what he’s seen in the field. The episode lays out a practical approach for local businesses that want to use AI without losing sight of the …
How to Deal With Marketing Agencies for Better Results: Lessons From Ted of WireFox Electric
Having trouble getting the results you want from your marketing agency? Ted, who owns WireFox Electric, is here to help. With 24 years in electrical work and six years running his own business, Ted has plenty of experience when it comes to working with marketing companies. In our discussion, he shares practical tips on how to get the best from …