Marko Sipila has spent years in the trenches of home service marketing — from running his first agency in high school, to scaling a concrete coating company from $50,000 in debt to $320,000 in monthly recurring revenue, to building HVAC Quote into a platform serving over 300 contractors. When he talks about Local Service Ads, he’s speaking from direct campaign …
Dollar a Day for Contractors: What Marko Sipila Learned Running Ads in the Trades
Dennis Yu developed the Dollar a Day strategy as a way for small businesses to build brand awareness without a massive ad budget. Marko Sipila took that framework and battle-tested it across three home service verticals — concrete coatings, HVAC, and fencing. The 77-minute webinar they recorded together breaks down exactly how contractors can apply this approach without wasting money …
How a 15-Minute Quick Audit Won a Plumber Client and Proved the SEO Audit Process
Dennis Yu ran a quick audit on a Phoenix plumber at a marketing meetup — surfacing five critical findings in 15 minutes that the contractor’s agency had never mentioned. This meta-article documents the execution, the glass-half-full framing that converts findings into engagements, and how the quick audit connects back to the BlitzMetrics SEO audit definitive article.
The Marketing Mechanic Episodes
I’m Dennis Yu, former search engine engineer, and I’ve spent over a billion dollars on Google and Facebook ads. Every Thursday, I release a new episode of the Marketing Mechanic where I sketch out on a whiteboard exactly how digital marketing works for local service businesses. These episodes build on each other. I start with the fundamentals of how Google …
Is Your Marketing Agency Scamming You? What Every Home Service Business Owner Needs to Know
If you’re a home service business owner, chances are you’re spending money on digital marketing. But here’s the uncomfortable truth: most agencies, whether they know it or not, are running a scam. I’ve been doing audits with home service businesses for years, and in the last few weeks alone, I’ve seen a lot of broken ones. I’ve spoken at conferences, …