Being nimble with technology is no longer optional for local‑service providers. AI agents can automate repetitive tasks so your team can focus on strategy and customer relationships. During a recent team call, we explored practical ways to delegate structured work to AI. This article builds on those ideas and offers an evergreen framework for scaling your agency.
Alex Makowski hosting one of our weekly agency meetings
What Are AI Agents?
AI agents are like digital interns. They execute step‑by‑step instructions to perform tasks such as updating page titles, writing meta descriptions or drafting local business schema. They work best with a clear goal and well‑structured prompts. Treat them like junior team members: give detailed instructions, supervise their output and refine your guidance as they learn.
How to Use AI Agents Effectively
- Start with a draft. Write your content or instructions first, then let the agent refine or implement them. This avoids confusion and keeps you in control.
- Assign one task at a time. Agents perform best when focused on a single objective instead of juggling multiple instructions.
- Test in a safe environment. Use a staging site or local copy before allowing an agent to make changes on your live site.
- Review their work. Check and edit the agent’s output as you would a junior colleague to ensure accuracy and tone.
Leveraging Generative Video for Quick Visuals
AI isn’t just for text. Generative video tools like Veo or Sora produce short clips, often around eight seconds, from simple prompts. You can stitch several clips together to create a minute‑long ad or social reel. This approach saves time and reduces production costs, especially when you combine AI‑generated footage with your own B‑roll or on‑camera shots. Use generative video to illustrate ideas, and layer your own narration or text overlays to keep it authentic.
Building Smarter Workflows
Efficient systems let you delegate more work to AI agents. The team call highlighted several principles for creating reliable workflows:
Document Your Processes Step by Step
Write down each step you take when updating a website or launching a campaign. Examples include logging in, uploading images and drafting titles. Detailed documentation ensures that an AI agent can follow your process without missing critical tasks.
Use Frameworks to Repurpose Content
Frameworks like Clip, Comment, Compose help you turn one video or blog post into multiple assets. Clip the main idea, add commentary and then compose a new piece. A documented framework makes it easy to scale content production across platforms.
Sequence Tasks and Build Chains
Have your agent complete one step before starting the next. For instance, create a page title, then a meta description, then update schema. Sequencing tasks improves quality control and allows you to catch errors early.
Combine AI Tools for Efficiency
Mix different AI tools to speed up production. Use ChatGPT for outlines, generative video for visuals and scheduling tools to post content across channels. Combining tools allows you to deliver polished work quickly.
Review and Refine
Always review the output of each stage. Treat your AI agent as a junior assistant: provide feedback, correct mistakes and update your instructions. Iterative refinement will improve results over time.
Bringing It All Together
AI agents and generative video are transforming how local‑service agencies operate. When you document your processes, apply frameworks and build sequenced workflows, you can offload repetitive tasks to AI with confidence. Generative video tools add visual appeal to your marketing mix without the cost of traditional production. By combining the right tools and always reviewing the results, you enable your team to focus on strategy and customer relationships.
To learn more about our broader marketing system, explore the Dollar‑a‑Day approach and our Knowledge Panel training. Let us know how you’re using AI agents in your agency—we’d love to hear your successes and help you refine your workflows.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.