The heart of your digital marketing engine is content production.
But most of us don’t have time to produce videos, write articles, and mess with social media in general.
And that’s not even counting the time in Clubhouse or other social networks, where your content DISAPPEARS.
So many of us buy services to post unoriginal, templated content– after all it’s cheap and it checks the boxes, right?
But doing that creates duplicate content penalties– it’s like drinking poison.
The search engines instantly see this.
The solution is to record your calls (with permission and in the right situations, of course) and turn them into articles– and to repurpose content.
Notice we are promoting him, plus increasing his SEO juice by linking to his site from a domain that has a lot of link juice.
We then cross-posted this article across our social media properties to get more exposure and more link opportunities– the more people that see it, the more likely they will link to our article.
Pulling this system off requires that you have a team of people who can manage your content, websites, social media, and ads.
And you have to be in control of websites that have high SEO power, since there is no meaningful link juice to pass unless your Authority Score is 40+.
About the Author
He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.
He has been building brands and teaching marketing for over 13 years.
Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.
None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.
Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.
You can contact him at firstname.lastname@example.org or on one of his social accounts below.