The heart of your digital marketing engine is content production.
But most of us don’t have time to produce videos, write articles, and mess with social media in general.
And that’s not even counting the time in Clubhouse or other social networks, where your content DISAPPEARS.
So many of us buy services to post unoriginal, templated content– after all it’s cheap and it checks the boxes, right?
But doing that creates duplicate content penalties– it’s like drinking poison.
The search engines instantly see this.
The solution is to record your calls (with permission and in the right situations, of course) and turn them into articles– and to repurpose content.
Notice we are promoting him, plus increasing his SEO juice by linking to his site from a domain that has a lot of link juice.
We then cross-posted this article across our social media properties to get more exposure and more link opportunities– the more people that see it, the more likely they will link to our article.
Pulling this system off requires that you have a team of people who can manage your content, websites, social media, and ads.
And you have to be in control of websites that have high SEO power, since there is no meaningful link juice to pass unless your Authority Score is 40+.
About the Author
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at firstname.lastname@example.org