The heart of your digital marketing engine is content production.
But most of us don’t have time to produce videos, write articles, and mess with social media in general.
And that’s not even counting the time in Clubhouse or other social networks, where your content DISAPPEARS.
So many of us buy services to post unoriginal, templated content– after all it’s cheap and it checks the boxes, right?
But doing that creates duplicate content penalties– it’s like drinking poison.
The search engines instantly see this.
The solution is to record your calls (with permission and in the right situations, of course) and turn them into articles– and to repurpose content.
Notice we are promoting him, plus increasing his SEO juice by linking to his site from a domain that has a lot of link juice.
We then cross-posted this article across our social media properties to get more exposure and more link opportunities– the more people that see it, the more likely they will link to our article.
Pulling this system off requires that you have a team of people who can manage your content, websites, social media, and ads.
And you have to be in control of websites that have high SEO power, since there is no meaningful link juice to pass unless your Authority Score is 40+.
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.