How Bee Friendly Pest Control Can Make Their Phones Buzz

What does it take with SEO to generate some buzz online? Here’s a unique case study on a local service business doing great work: James Smith owns Bee Friendly Pest Control – a pest control company based outside Philadelphia in Collingswood, NJ. They specialize in safe pest control which harms mosquitoes, flees, and other pests – but doesn’t affect honeybees. …

How Oasis IV Therapy Can Inject Life Into Their SEO in Tampa, FL

Oasis IV Therapy is a mobile IV therapy company based in Tampa, Florida. They specialize in IV drips to combat illness, migraine, nausea, and fatigue. Based on their GMB, they also have over 90 5 star reviews – so they’re clearly good at what they do and have built a strong reputation around it. The owner of Oasis IV Therapy, …

How To Leverage Other People’s Content For Your SEO On Google

Owning your own personal knowledge panel is one of the most high authority things you can do online. When you have one, Google is essentially saying “This guy is well known and the information is accurate”. My knowledge panel is the first to appear when you search for “Dennis Yu” on Google. You might notice that this is separate from …

The Paperless Agent’s SEO Strategy: How Kyle Strohschein Can Thrive By Building Authority

There’s no need to overcomplicate SEO. My friend Kyle Strohschein is the VP of Marketing at The Paperless Agent, a real estate marketing company.  But what keywords is the Paperless Agent ranking on? They have a good deal of traffic coming in and are ranking in the first spot on their own name. But what about supporting keywords? Keywords that …

Using AI to Quickly Process Images

Task Checklist Information that you will need: Images to process. Tools that you will need: Chat GPT or Claude.ai account (free). Folder with images inside Steps             Digital marketers are always looking for a competitive edge. Whether we look to find one by quickly drafting an article with AI or developing a new strategy to repurpose content, the industry is in …

How To Tell If Your Website Designers Failed You

My team and I have conducted hundreds of website audits for local service businesses. So much so, we’ve even put together examples of the sites we’ve audited, so we can hold website developers and agencies responsible. And from all this work we’ve come to a simple conclusion: “SEO people” are clinically bad at their jobs. And just like a doctor …

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How to Attract High-Paying Clients from Anywhere

As someone coming from the Philippines or Pakistan, it’s not uncommon to encounter the assumption: “oh, you’re American, and your English is excellent – that’s why they pay you more. Let’s face it, location and accent shouldn’t be barriers to success in the digital marketing world.Here’s the secret weapon you might not know about Perceived Authority You’ve heard of actual …

How Capturing Moments with Clients can Pay Dividends Forever

My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …

It’s Not About You: Why Promoting Others Is Key To Growing a Personal Brand

AJ Wilcox Influencers spend every day talking about themselves. This isn’t effective for sales, connections, or growing brands. You’re probably asking yourself: “But I’ve got this great idea I want to share with the world. Why shouldn’t I be the one talking?” Simple. It’s more powerful when others talk about you. Take my friend Eric Jones. If I’m Eric Jones …