And sure, it’s tempting; it sounds clean, easy to explain, and even easier to sell in a vacuum. But at Local Service Spotlight, we know that the easy route isn’t the one that actually delivers long‑term growth for local service businesses. We recently sunset our previous brand but continue to leverage its SEO power while focusing on Local Service Spotlight …
Supporting the Home Team and Our Community At Infinity Exteriors, we are proud to announce our partnership as a Small Business Partner of the Milwaukee Bucks! As a local roofing, siding, and window company serving Wisconsin homeowners, this partnership represents much more than just a sponsorship. It is a celebration of community, teamwork, and local pride. The Milwaukee Bucks are …
When most people think of running Facebook ads for Christmas light installation, they stop at the click. But an extremely successful AI Builder in our system, Ethan Murphy, has proven across dozens of Augusta-branded home service businesses, the real work begins after the lead comes in. Ethan’s process is a perfect example of how to implement Metrics, Analysis, and Action …
Ethan Murphy manages campaigns for over a dozen Christmas light installers within the Augusta Lights franchise network, and in a single season, he helped generate more than $500,000 in booked installs. That kind of success comes from following a proven framework: Metrics, Analysis, and Action (MAA). Here’s how Ethan uses the BlitzMetrics MAA process to consistently produce results for local …
Here’s an unfiltered open letter to hormone specialist Layne Kilpatrick. In the video above, I explain why I felt compelled to speak publicly. When you Google his name, you’ll find records of multiple felonies he admitted to, which cost him his license. We all make mistakes, and people can change, but recently Layne hired a BYU-Idaho intern, mishandled the program, …
If you’ve ever had lunch with Dr. Clint Muench, you’ll quickly notice he can’t go anywhere in Minneapolis without running into happy patients. That’s what happens when you’ve helped thousands of people get back on their feet — literally. During our recent visit with Dr. Muench, a leading orthopedic surgeon in the Twin Cities, two of his former patients stopped …
Doing Marketing Like a Human I first met Ethan Van De Hey a few years ago when guest lecturing at the University of Wisconsin–Eau Claire. Even back then, his energy stood out. While most students were focused on class projects, Ethan was already helping real businesses grow through social media and lead generation. Fast forward to today, and he’s the …
If you can’t trace your revenue back to the lead source, you’re flying blind. The best marketers and the most successful businesses know exactly which campaigns drive results. They understand that marketing is about knowing which leads turn into paying customers, and how to repeat that success. 1. Know Where Every Lead Comes From Before you scale your marketing, you …
Most home-service companies are losing leads and revenue at the easiest step of marketing — answering the phone — even while paying to make it ring. A phone audit of lawn-care and home-service businesses in Bloomington, Indiana found more than half of callers reached voicemail or no one at all. Here is what the test showed and how to stop …
When I see teams debating over the right call tracking number or sharing tips in Basecamp threads that never see the light of day, I’m reminded of a simple truth: if it isn’t published, it doesn’t exist. Documentation is about making decisions visible so the next person doesn’t waste time relearning what we already solved. The Ad Astra Softwash Lesson Recently …
The content strategy that generates calls for home service businesses. Stop creating content nobody asked for and start using the Content Factory: Produce, Process, Post, Promote.
Celebrating a 35-Year Friendship with Dr. Alex Sheftel When was the last time you reconnected with someone you’ve known since high school? In a recent episode of the Coach Yu Show, I sat down with my longtime friend Dr. Alex Sheftel. We’ve been friends for more than three decades, and our conversation reminded me why long‑term relationships are powerful. Alex …
