The Hard Truth Marketers Must Accept After more than two decades in the marketing and advertising industry, one reality has remained constant: people don’t care about marketing nearly as much as marketers do. It may sound harsh, but understanding and accepting this truth is one of the most valuable insights any marketer can gain. As marketing professionals, we live and …
Jeremy Newman, owner of a restoration company, is doing what most business owners dream of — taking control of his company’s marketing by bringing it in-house. If you feel like your digital marketer is ripping you off, it’s probably because they are. Marketing isn’t some secret spell. It’s a repeatable system — one you or someone on your team can …
Free-ebooks.net helps real authors get seen. And that means following real directory standards. The new development team at free-ebooks.net identified a backend issue: duplicate profiles – one labeled “author,” the other “reader.” That setup doesn’t work. A real directory should have a single user profile that upgrades based on features, not separate accounts. We got on a call to clarify …
In the competitive world of home services — roofing, siding, windows, HVAC, solar, and beyond — standing out is everything. One often overlooked yet incredibly powerful strategy for growth is becoming a certified installer with major manufacturers and platforms. Not only does certification validate your expertise, but it also unlocks a suite of marketing tools, content resources, and co-branding opportunities …
I see this mistake every single day — even from smart marketers, CEOs, and coaches. They add their job title and company name on LinkedIn… But forget to actually link it to a real LinkedIn company page. So what happens? You get the sad gray box. No logo. No link. No credibility.Even worse? You’re invisible in search. No love from …
Despite the rapid evolution of digital marketing channels over the past two decades, one method remains remarkably effective — door knocking. While it may not have the technological flash of paid media or the scalability of email automation, it continues to deliver one of the most critical components of lead generation: genuine human connection. In the pursuit of efficiency, many …
Ever given a talk in front of a live audience—with no script, no slides, and no backup plan? That’s what Dylan Haugen did at the JVA Align Summit, where we spoke to a room full of volleyball club directors about using AI in their programs. Dylan is 17. He’s been building his brand since age 11, has over 100 million …
Richard Schimel, an attorney based in Rockville, Maryland, representing Benson Fischer and Zivzo LLC, has issued threats of legal action against digital marketing expert Dennis Yu. Schimel has accused Yu of defamation, trade libel, invasion of privacy, and has hinted at potential extortion charges, based on internet postings regarding Fischer and his company. According to emails sent by Schimel, he …
The Enduring Power of Local Radio In an era dominated by streaming and social media, it’s easy to overlook the enduring influence of local radio. Yet, for businesses looking to build trust and establish a strong community presence, local radio remains one of the most powerful and personal forms of marketing. With loyal listenership, community integration, and real-time reach, radio …
If you’re going to sue someone in federal court, at least make your claims clear. That was the basic message from Judge Donald Middlebrooks in the Southern District of Florida, who just dismissed Lisa T. Miller’s complaint against me and Parker Nathans. Let’s be clear: Lisa T. Miller is the one who made this dispute public. She filed a federal lawsuit. She named names. She …
Anthony Karls is a dynamic entrepreneur whose career has forged a unique and powerful bridge between the intricate, often emotionally charged world of family law and the data-driven, rapidly evolving realm of digital marketing. His journey is not one of a conventional marketer venturing into a new niche, but rather that of a legal innovator who, after co-founding and scaling …
How to Speak Like a Pro and Get a Standing Ovation Most people fear public speaking more than death. But public speaking isn’t about being perfect—it’s about helping others. In a recent conversation between Danny Leibrandt and Dennis Yu, they explored what separates forgettable speakers from impactful ones, and how using stories, emotional pacing, and simple techniques can move an …
