Your Personal Brand Secretly Powers Your Company Brand

Introduction At an internal training session for the staff of Rosetta Stone, a language learning company, on personal branding, I walked them through the step-by-step process of how to build a personal brand and how it is a forerunner to building the corporate brand. You organize your personal brand; assemble, tune, and amplify your assets via the Personal Brand Manager. …

Boosting Posts: Why Most People Fail and How to Succeed

Introduction Have you ever wondered why there’s a giant blue BOOST button below every post if you’re not supposed to boost posts? This article discusses why most people fail at boosting posts and how you can avoid these mistakes. Targeting One of the keys to successful boosting is targeting the right audience. If you pre-configure your saved audiences, you can …

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My Favorite Ninja Hack at Josh Nelson’s 7 Figure Agency Intensive

The 7 Figure Agency event in Miami, Florida, was a unique experience of top-performing agencies collaborating to share their knowledge and hacks. Dennis Yu and I presented our agency hack which we find to be a key contributing factor to our organization’s success through real-life examples with companies that have currently hired us for our services, not just broad references …

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Navigating The 4 Stages of The Content Factory

I used to believe that I had to be the expert in everything or at least pretend to be. Got a know-it-all friend or maybe that’s you? Too many people are attempting to teach how to do something they personally haven’t achieved themselves. Only proven experts with repeatable success should be ‘producing’ content. The other 99% of us should be …

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It’s not that people can’t write… they simply can’t think.

I used to travel to compete in math contests back in the 80’s. That was the same time fancy calculators like the HP-12C came out. And people told me that my math skills were now obsolete. But math is more about problem solving than trying to become a human abacus. Complex reasoning and creativity meant more than being able to …

Don’t Spam – Earn The Right To My Attention!

If you’re like me, you get about a dozen of these per day. They’re cold-call emails from companies that want you to hire them to help you do sales. Can you spot what’s wrong here? They start with feigned interest. From the obsequious (I hope you’re having a good day today) to the robotic (Are you having a good Thursday), …

How to be organized in business as a Level 1 employee

If you’re new to the business and want to know how to stay organized? In this article, we’ll go over the do’s and don’ts of getting organized in business as a level 1 employee. We’ll cover everything from the importance of managing your inbox to mastering personal efficiency and using tools like basecamp and boomerang. The importance of managing your …