Get Listed in all the Search Engines and Directories

Last week, I was approached by a snake oil SEO vendor, who shall remain unnamed. For the low, low price of $49 a month, you can dominate the search engines and directories. And then there’s a premium tier at $100 a month and a top tier at $200 a month. At the top tier, you get featured placement in their …

SEO Witch Doctor

What is your SEO consultant selling? A colleague contacted me the other day, ranting about a lady that was pushing SEO and how she was a total scam. Her presentation was focused on DAO– something she made up. From her slides, DAO is the next step– the successor to SEO. But if your own site sucks from a SEO standpoint, …

SEO Consultants Exposed

As a new owner, I couldn’t be “happier” to share this “amazing” opportunity with all of you. Blogging allows me to express myself over news, events, and situations that would take a rather long conversation to achieve in person. Personal conversations are great and may provide more value than reading a blog, but it’s not in every day conversation I …

Tales Of A “Strategic Marketing Expert”

When the emperor has no clothes, you can just make stuff up. SEO is still a haven for unemployed corporate bureaucrats, peddling their wares to the unsuspecting– like a fat person trying to tell you how to lose weight. Let’s look at one recent example– we are not making this up! Exposing these self proclaimed “internet marketing experts” is easy– …

Marko Sipila on Local Service Ads: Boosting Contractor Authenticity and Success

In a digital era where businesses strive to stand out in a sea of online offerings, the evolution of advertising strategies has taken a localized turn with Local Services Ads (LSAs). From their inception to their transformation into an integral aspect of modern business growth, LSAs have reshaped the way businesses engage with customers in their immediate vicinity. Marko Sipila, …

A Quick Audit Case Study: Revolutionizing Digital Marketing

A couple of weeks back, the CEO of Lutronic got in touch with me. He heard us talking on Clubhouse and realized they needed help with their digital marketing. He then passed the baton to Gina, who’s the Marketing VP. If you check out Lutronic online, you’ll see they’re quite a big deal. They make cosmetic lasers that do cool …

marko and team

What Happened to ServiceLegend?

A few weeks ago, I saw Marko’s post that he was not CMO of ServiceLegend anymore. I knew he and Ryan Davis co-founded (after Marko merged with Davis Construction Marketing LLC and they rebranded to ServiceLegend) the company and that Marko owns 20% of the company.  And the company has grown significantly over the past time that Marko was a …

Leveraging the “Boost Post” Feature: The Power of a Dollar-a-Day Strategy

Digital marketing has evolved tremendously over the years, offering brands and individuals more sophisticated tools to engage their audiences. One such tool, often overlooked, sits right beneath our noses (or in this case, our posts): the “Boost Post” feature. If you’ve been scrolling through your feed and noticed that little blue button, you might wonder what magic it holds. Let’s …

Harnessing YouTube Retargeting for Exceptional ROI

In my journey with digital advertising, I’ve discovered the power of YouTube retargeting. This isn’t limited to just our own videos. You can target viewers of any YouTube video or channel. YouTube Retargeting: An Untapped Strategy YouTube retargeting lets you direct ads to those who’ve consumed relevant content. My ‘Dollar a Day’ technique is a testament to its potential, targeting …