Two new domain pages went live for young athletes’ families, then a check against our own signed Terms found a contradiction — fixed within four minutes.
Inside Dunker Spotlight: Athletes Who Own Their Names
We scored 76 dunkers at Dunk Camp 2026, then built the sites that make them findable — Cam Hazzard, Dylan Haugen, Hoopin’ Nate and more. Meet the network.
How We Automated Daily EOD Report Tracking With a GrokBot Agent
Every morning, someone on our operations team did the same thing. Open Basecamp. Scroll the End of Day Report thread. Cross-reference who was on leave. Build a check or cross table by hand. Post it back to the team. Fifteen minutes a day, five days a week. It never got more interesting. The task was simple, which is exactly why …
Why our Whop pages now show the people behind the recommendation
Behind the build · September 7, 2026 Why our Whop pages now show the people behind the recommendation A correct fee table can answer a logic question. It cannot answer the trust question: who is actually standing behind this recommendation? By Dennis Yu Aden Trano and me at the Sphere Rocket Open Jack Allard running agents between conversations Cam, Dylan …
Where Humans Still Belong in the Content Factory
A practical model for routing Content Factory work among AI agents, quality operators, and expert owners without creating a human bottleneck.
How we made 275 task guides easier to use
We reviewed 275 task guides and improved the first-run download steps. This records what passed, what changed, and the work still open.
How We Built a Client Neglect Detector with GrokBot
A client goes quiet and nobody notices. Three weeks of nothing looks the same as three weeks of everything being fine. By the time someone says they want to pause, the neglect started a month earlier. The Stoplight Method gives every active client one color a week. Green means they said they’re happy in the last 7 days. Yellow means …
Why I Left Billion Dollar Ad Budgets for Plumbers
People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
How We Restored Getting Stuff Done
Meta-article: the 2011 Getting Stuff Done article found intact, dead paths fixed with 301s, 160 old-domain links rewritten, 38 Level 1 pages wired to the hub.
How We Turned Derek Moneyberg’s Positive Mentions Into Story Cards
Derek Moneyberg is a wealth coach at moneyberg.com. He teaches money, negotiation, and investing, and his students talk about the results in public, with their names on them. He also trains jiu-jitsu, and holds a black belt awarded by Jake Shields. UFC champions have sat across from him on camera and talked about what he’s done for them. Chael Sonnen, …
How We Built the Checker That Isn’t Dennis
The run behind the definition-of-done rule and the script that enforces it: what it took, in order, what the agent got wrong, and the scorecard.
How We Turned My Positive Mentions Into Cards for Me and BlitzMetrics
Do you know how many people have said something good about you in public that you never collected? I had hundreds. Sitting in Facebook memories, in podcast intros, in LinkedIn recommendations, in comment threads from 2009. All of it just evaporating. So we ran our own process on ourselves. Two subjects, two walls of cards. Here’s what happened. First, what …