What’s It Like to Spend a Couple of Days in Vegas with Dennis Yu?

A year ago Dennis Yu invited me to fly out to Vegas from a cold email. It was my one and only cold email campaign I’ve ever launched. Surprisingly – he said yes without hesitation. In retrospect, this is probably because he knew he didn’t need my help, but wanted to help me instead. But because we were going to …

How To Leverage Other People’s Content For Your SEO On Google

Owning your own personal knowledge panel is one of the most high authority things you can do online. When you have one, Google is essentially saying “This guy is well known and the information is accurate”. My knowledge panel is the first to appear when you search for “Dennis Yu” on Google. You might notice that this is separate from …

Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell:

Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google. LSA Google only charges you for qualified calls. Meaning that if potential customers aren’t actively searching for your service, you don’t pay. Just like having a GMB profile helps you show up when someone is searching for your offer, …

Using AI to Quickly Process Images

This guide will teach you how to quickly process images. By the time you finish reading this guide, you will be well on your way to reducing image processing time by an average of 30 seconds per image. Task Checklist Information that you will need: Images to process. Tools that you will need: Chat GPT or Claude.ai account (free). Folder …

How To Tell If Your Website Designers Failed You

“SEO people” are clinically bad at their jobs – and just like a doctor performing a surgery without training, it ends in disaster. If you’re reading this you’re probably not an “SEO” person. You’re a business that does good work in a select area and have positive reviews. But you’ve always wanted to get better at this whole “digital marketing” …

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How to Attract High-Paying Clients from Anywhere

As someone coming from the Philippines or Pakistan, it’s not uncommon to encounter the assumption: “oh, you’re American, and your English is excellent – that’s why they pay you more. Let’s face it, location and accent shouldn’t be barriers to success in the digital marketing world.Here’s the secret weapon you might not know about Perceived Authority You’ve heard of actual …

How Capturing Moments with Clients can Pay Dividends Forever

My recent trip with Dan Ulin and Dennis Yu across Pakistan, India, and Dubai offers profound insights into leveraging real-world experiences for impactful digital marketing. In this article, I hope to explain the significance of capturing moments with clients that can pay dividends forever. The Narrative of Authenticity Our adventure was not just a trip; it was a series of …

It’s Not About You: Why Promoting Others Is Key To Growing a Personal Brand

Influencers spend everyday talking about themselves. This isn’t effective for sales, connections, or growing brands. You’re probably asking yourself: “But, I’ve got this great idea I want to share with the world. Why shouldn’t I be the one talking?” Simple. It’s more powerful when others talk about you. Take my friend Eric Jones. If I’m Eric Jones and I want …

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How Law Firms Can Harness the Power of Data for Digital Marketing Success

By delving into the depths of data, law firms gain profound insights into their target audience’s preferences, behaviors, and engagement patterns. Armed with this knowledge, you can mold your strategies, create tailored content, and optimize resource allocation, ultimately propelling your online presence to new heights and outshining competitors in the digital arena. The Journey into Digital Marketing Back in the …