What a $150 USA TODAY Press Release Actually Buys

A “USA TODAY” press release costs about $150 and no reporter writes it. We measured one in Google, ChatGPT and Perplexity, checked the link and logo rules, and laid out when it’s worth buying and what we do instead.

Two teaching appearances from Dennis Yu's Second Curve authority inventory

Build Your Second Wave With AI

Build your Second Wave using real examples from my plan: authority, protected reading and a joy score. Get the free PDF and Claude/ChatGPT starter files.

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A Night at the Neon Boneyard with Elias

A Night at the Neon Boneyard with Elias A Night at the Neon Boneyard with Elias By Dennis Yu · October 5, 2026 · v1 The builder life doesn’t happen in a classroom. On March 11, 2026, Elias Bartu and I spent the evening at the Neon Museum in Las Vegas, walking among the retired casino signs. This is what …

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Laptops Open Everywhere: What an AI Builder Actually Does All Day

Laptops Open Everywhere: What an AI Builder Actually Does All Day By Dennis Yu · October 5, 2026 · v1 If you’re young and wondering what an “AI builder” actually does all day, this page is your answer. Not a pitch. Proof. Dozens of photos of me training young adults in person: laptops open in restaurants, conferences, gyms, and cities …

Annotated screenshot of the $32,805.22 invoice fraud email with 5 red flags marked

Dennis Yu Scam? No. But a Scammer Just Tried to Invoice My Company $32,805.22

If you searched “Dennis Yu scam,” here’s your answer: I’m the one the scammers targeted. On October 5, 2026, someone tried to invoice my company $32,805.22 with a fake invoice — and I’m publishing the whole thing, screenshots included, so you can spot the next one. The email that landed in our accounting inbox The actual email, exactly as it …