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Jeremy Newman, owner of a restoration company, is doing what most business owners dream of — taking control of his company’s marketing by bringing it in-house.
If you feel like your digital marketer is ripping you off, it’s probably because they are.
Marketing isn’t some secret spell. It’s a repeatable system — one you or someone on your team can run, if you know what to do.
How Mia Jenkins Became the Marketing Engine
Jeremy likes to joke that he’s “just a water sucker,” but he’s sharper than he lets on. He knew something wasn’t right with the agencies he’d hired—and he trusted his gut.
When we started talking about taking marketing in-house, he realized the answer was simple: find a smart “young adult” to learn the process and implement it from inside the business.
That’s where Mia Jenkins comes in.
Mia is a student at Texas Tech. She started as Jeremy’s intern. Now, she’s learning how to run his entire digital marketing operation — while still in school — and in just a few weeks, she’ll be on staff full-time.
Mia has been learning our Content Factory process — the same framework I’ve used for decades to help local businesses grow through trust-based content. She’s smart, motivated, and soaking it all up.
Why the Content Factory Works for People Like Jeremy
The Content Factory is about building your marketing engine from inside your business. It’s designed so that someone like Mia — or your son, daughter, niece, or intern can:
- Set up the digital plumbing (tracking, pixels, retargeting).
- Process one-minute videos and repurpose them into several different types of trust-based content shared widely.
- Boost winning posts with a Dollar a Day to drive leads.
- Follow checklists instead of chasing “hacks.”
Jeremy didn’t need to become a full-time marketer. He just needed the right person and the right process.
My Mission: Train the Next Generation of Marketers
I believe that every family-run or local business should have a young adult learning and running marketing internally. It’s not just more affordable — it’s more authentic, sustainable, and aligned with how real trust is built online today.
Whether it’s your own child, an intern, or a recent grad, the system is designed so anyone can plug into the Content Factory framework, even with no prior experience. With step-by-step processes, templates, and automation tools, young adults can become growth engines for their families and employers.
That’s exactly what Mia Jenkins is doing.
Within just a few weeks, Jeremy announced she would be joining the company full-time to continue growing their online presence and bringing in new business — no agency needed.
If you’re tired of being overcharged and under-delivered by agencies, maybe it’s time to follow Jeremy’s lead — and start building your own Content Factory.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.