Quick Summary: Answer the Phone and Win More Business Most home-service companies are losing leads and revenue simply by not answering their phones even when they’re spending money to make them ring. The Test: What We Found in Bloomington We ran a phone audit on many lawn care and home service companies in Bloomington, Indiana as a way to explore what …

When I see teams debating over the right call tracking number or sharing tips in Basecamp threads that never see the light of day, I’m reminded of a simple truth: if it isn’t published, it doesn’t exist. Documentation is about making decisions visible so the next person doesn’t waste time relearning what we already solved. The Ad Astra Softwash Lesson Recently …

Celebrating a 35-Year Friendship with Dr. Alex Sheftel When was the last time you reconnected with someone you’ve known since high school? In a recent episode of the Coach Yu Show, I sat down with my longtime friend Dr. Alex Sheftel. We’ve been friends for more than three decades, and our conversation reminded me why long‑term relationships are powerful. Alex …

I’ve had the privilege of watching Danny Leibrandt rise to the top of the pest‑control world. As the founder of Pest Control SEO he’s been relentless in helping exterminators dominate local search, and his new book, The Complete Guide to Pest Control SEO, captures everything he’s learned. The video above is Danny introducing his book – it’s the highlight of …

If you still think SEO is some magical potion you can sprinkle on your website, it’s time to wake up. In this video, Dennis Yu – the search‑engine engineer who built analytics at a search engine over 20 years ago – calls out the nonsense. He explains why search engines care about real‑world signals like who you are, what you’ve …

(Watch the full strategy session with Dennis Yu and Marko Sipila below.) Artificial intelligence has become the latest buzzword in home services. Everyone’s talking about “AI for contractors,” but most of that talk is just noise — flashy software demos with little real-world impact. So, in a recent 20-minute deep dive, Marko Sipila (founder of HVACQuote.ai) and I broke down …

All of this work that could have been done by a human VA can now be done by an AI assistant. That assistant can be managed by an AI apprentice — learn more about the AI HighRise Influence program.

Start With a Specific Story At the Service World Expo in Las Vegas, Kevin Wu shared a case study that home service owners couldn’t ignore. One of his clients, a home improvement contractor, had 35 agents answering the same basic questions: where do you live, what do you need done, when can we come out? Within a few months of …

Session Overview: Training AI Apprentices During a 38-minute training session on October 28, 2025, Dennis Yu, CEO of Local Service Spotlight, walked Jeff through the Local Service Spotlight Content Factory workflow for reputation management. This session explored how to build personal brand websites using the site builder, instruct ChatGPT (via voice) to generate content, and manage projects in Basecamp. Case …

When people in the trades whisper about sales legends, they mention “Uncle Joe” in the same breath as folks like Tommy Mello or Dan Antonelli. Joe Crisara has spent nearly half a century in the trenches, fixing furnaces and holding clipboards before “Pure Motive Service” ever had a name. He earned the moniker “America’s Service Sales Coach” not in a …