For every client we work with, one of the first things we do is create three assets: We use AI to gather everything that’s already public — podcasts, bios, interviews, company pages — and then we use prompts to generate all three items from the same “research results.” Then we link them together to establish entity credibility, resulting in a …
AI Is Ruining Content—Here’s Why Real-World Proof Still Wins in Digital Marketing
Why isn’t there a license for digital marketing? If you’re a gym trainer or therapist, you’re certified. You follow proven methods. But in marketing, anyone with Wi-Fi and Canva can call themselves an expert. That’s the problem. I spoke about this with Andrew Biggs on The Better Than Rich Show. We unpacked how business owners are misled by fake experts …
Why We Don’t Employ “Freelancers” on Our Team
At BlitzMetrics, we pride ourselves on being more than just a collection of individuals completing tasks in isolation. We are a team—a unit that thrives on collaboration, structure, and shared goals. That’s why we avoid using the term “freelancer” when describing our team members, both internally and externally. The Problem With the “Freelancer” Label The word “freelancer” often connotes something …
Inside the Launch of Indy Capital: How Colby Davis Is Bringing His Brands Under One Roof
When Colby Davis first started Davis Painting, he wasn’t thinking about building a portfolio of companies. He was thinking about how to do great work, treat people right, and build a reputation that would last.
How to Get a Google Knowledge Panel (Even If You’re Not Famous)
Why Getting Verified on Google Is Essential Your name appearing on Google’s front page—with a verified box—is more than vanity. It’s digital authority. Dennis Yu, CEO of BlitzMetrics and a former search engine engineer, has helped thousands of entrepreneurs and young adults gain credibility online. He’s worked with Nike, Rosetta Stone, and top media outlets, and recently led a Link …
The Million Jobs Playbook: How Dennis Yu Builds Systems That Scale Digital Marketing and Careers
“If you want to succeed, find a way to help others win first.” – Dennis Yu Dennis Yu’s model at BlitzMetrics isn’t about innovation. It’s about replication. Over the last 30 years, he’s created systems that allow people with zero marketing background to execute like pros. I’ve seen it. I’ve lived it. From university classrooms to client strategy calls, side-by-side with Dennis. This …
Meet Our AI Assistants: Your Partners in Content and Operations Excellence
At BlitzMetrics, we believe in empowering our team and clients with AI tools designed to streamline workflows, ensure quality, and elevate performance. Our suite of custom GPT-powered assistants helps maintain our high standards across every aspect of the 4 Stage Content Factory process. Let’s introduce you to each one of our powerful assistants: Jennifer – Our Article Quality Grader Jennifer …
The One Homepage Fix That Builds Trust, Ranks Higher, and Gets More Calls
Your face is the reason people trust you—so why are you hiding it? Most local service businesses treat their bio like an afterthought. It ends up buried on an “About” page that few people ever click—while the homepage, your most visited and most powerful page, stays cold and impersonal. Let’s fix that. If you’re a roofer, plumber, HVAC tech, or …
How to Turn an Unfair Online Review into an Opportunity
Every local business dreads that first one-star review. It feels like a punch in the gut—especially when you’ve bent over backwards to deliver great service. But unfair reviews happen to the best of us. What truly matters is how you respond. A well-handled complaint can actually turn into positive word-of-mouth and demonstrate to all prospective customers that you care. Why …
The $15,000 Roofing SEO Scam: AI Wix Sites That Don’t Rank
Have you ever seen something so scammy you had to stop what you were doing and warn everyone? A friend of mine who’s a roofer almost got scammed into paying $15,000 for a so-called “SEO optimized” website built with AI on Wix. If he almost fell for it, there have to be thousands of other contractors falling for the same …
The Gordon Ramsay of Local Services: How Anthony Hilb Structures His Service Business as an Entrepreneur
When I talk to Anthony Hilb, I see a guy who’s not just running Anthony’s Lawncare and Landscaping or Anthony’s Tree Removal. He’s the Gordon Ramsay of home services. Let me explain what I mean. Anthony audits the business. He builds the relationship. He sets the standard—just like Gordon Ramsay might design the restaurant and lead the kitchen early on. …
Blog Posting Guidelines (Repurposing Long-Form Videos)
Repurposing long-form video content into engaging articles is a powerful way to improve your visibility through SEO and reach a broader audience—especially those who prefer reading over watching. This approach aligns with the second stage in the Content Factory process: “Process.” In this tutorial, you’ll learn: How to transcribe a pre-recorded video How to structure an article that effectively captures …