How to Create a Featured Entrepreneur Article, Personal Bio, and Company Bio Using AI For Our Clients

For every client we work with, one of the first things we do is create three assets:

1. Featured Entrepreneur Article (third-person, journalist-style)
2. Personal Bio (first-person, for Knowledge Panel and SEO)
3. Company Bio (third-person, credibility and services)

We use AI to gather everything that’s already public — podcasts, bios, interviews, company pages — and then we use prompts to generate all three items from the same “research results.”

Then we link them together to establish entity credibility, resulting in a significant boost to SEO. This is how we did this for Colby Davis.

If you’re a VA, here’s how you do it step-by-step.

Tools Required

• ChatGPT-4 with Browsing
• Gemini (Google AI)
• Grok (X / formerly Twitter)
• [Optional] Custom GPT trained on the client’s tone

Information Needed

• Client’s full name
• Company name and domain
• Their “Why” or key transformation story (if known)

Step 1: Run Deep Research Using AI

This is the most important step, so we have as many stories and experiences to work with as possible. We start by building a Content Library for the client. AI does the research and then we organize those facts into articles.

Example input #1:

“Make a sheet of everything you can find about [Client Name], [Rank / Title, Company Name], so I can write an article about him.”

Then, if the output is shallow:

“Be more comprehensive.”
“We want specific facts that honor the first E in Google’s E-E-A-T: experience.”

Example input #2:

“I want to write a featured entrepreneur article on [Client Name] to post on blitzmetrics.com. This will help his personal brand and drive his [business goal], which is [more details about the business].”

If the AI tool asks follow-up questions, respond thoughtfully and provide as much relevant detail as possible to ensure a high-quality, accurate output. For example:

Step 2. Create a Featured Entrepreneur Article (Third-Person)

This is the flagship piece — tells their story, builds SEO, and positions them as an authority. This is published on BlitzMetrics. Here’s an example of a featured article for Sloan Appliance.

Input:

“Using the research above, write a 1,500-word feature article about [Client Name], founder of [Company]. Structure it like a Forbes profile. Include background, transformation, current mission, and future goals. Use citations.”

Follow-up prompts:

• “Add 3-5 quotes from podcasts or interviews if available.”
• “List all sources used at the end.”
• “Generate 3 better headline options that reflect this story.”

Important notes:

• The articles are usually not perfect on the first try and often require better titles and editing.
• AI may confuse people with the same name, so every detail must be verified.

Step 3. Create a Personal Bio (First-Person, Entity Home)

This is published on the client’s personal brand website and becomes the client’s canonical source for LLMs and Google.

Input:

“Now write a personal bio for [Client Name] in first person. Use subheadings. Talk about early background, career pivots, biggest challenges, what they do today, and why it matters.”

Follow-up prompts:

• “Make this suitable for an About page.”
• “Include media mentions and awards.”
• “Add links to the featured article and company bio.”

Format:

• H2: “Where I Started”
• H2: “Turning Points”
• H2: “What I Do Today”
• H2: “Why I Do It”
• H2: “Where You Can Find Me”

Step 4. Create a Company Bio (Third-Person)

A credibility piece — shows what the company does and ties to the founder. This is published on the client’s company website.

Input:

“Write a company bio for [Company Name], founded by [Client Name]. Include origin story, core values, services offered, team structure, and link to the founder’s bio.”

Follow-up prompts:

• “List services as bullet points.”
• “Add a paragraph on [Client Name] and link to their personal bio.”

Step 5. Interlinking and Entity Connections

Every article must reference the other two.

Checklist:

• Featured Article (published on BlitzMetrics) → links to personal bio and company bio
• Personal Bio (published on the client’s personal brand website) → links to featured article and company bio
• Company bio (published on the client’s company website) → links to personal bio and featured article

Why this matters:

Writing a featured article improves what shows up in Google and improves what the AI and the client’s audience sees.

Verification Checklist

• Deep research complete and sources verified
• Featured article written in third person
• Personal bio is first-person and structured
• Company bio is objective, clean, and accurate
• Featured article posted to BlitzMetrics
• Company Bio and Personal Bio posted on the client’s company website and personal brand website, respectively.
• All three articles appropriately linked together, and the client informed.

What Happens Next?

Once these are published:

• Google and LLMs start pulling the correct version of the client’s story.
• Future AI responses will be more accurate and fact-based.

These documents become the foundation for the client’s Topic Wheel, videos, press, and ads.