The Million Jobs Playbook: How Dennis Yu Builds Systems That Scale Digital Marketing and Careers

“If you want to succeed, find a way to help others win first.” – Dennis Yu

Dennis Yu’s model at BlitzMetrics isn’t about innovation. It’s about replication.

Over the last 30 years, he’s created systems that allow people with zero marketing background to execute like pros. I’ve seen it. I’ve lived it. From university classrooms to client strategy calls, side-by-side with Dennis.

This is not a startup story. It’s a framework for creating a million jobs, one checklist at a time.

Systems Over Secrets: How We Scale E-E-A-T at BlitzMetrics

BlitzMetrics doesn’t “do SEO.” It documents systems that Google already rewards, especially around E-E-A-T: Experience, Expertise, Authority, and Trust.

Here’s how we put that into action:

• WHY Videos
  These aren’t pitch videos. They’re 60-second authentic statements of purpose. Every client and VA starts here.
  → Create your WHY video
  
• Content Factory
  A 6-stage process that repurposes raw video into blog posts, tweets, reels, shorts, and retargeting ads.
  → Explore the Content Factory process 

• Knowledge Panel Triggers
  We connect real photos, Google Business Profiles, social links, and structured citations, all verified through the Knowledge Graph.
  →Mastering the Google Knowledge Graph: A Complete Guide

Case Study: Johns Hopkins University

At JHU, Dennis and I ran a multi-week session with professors and student teams. Students partnered with small Baltimore businesses, from a local bookstore to a dental clinic, and used BlitzMetrics frameworks to generate leads through structured content and micro-ads.

“We were running Facebook ads with real budgets by Week 2,” said Nina Zhang, a senior in digital media studies.
“I’ve never felt more confident about doing marketing in the real world.”

“This wasn’t a class project. We had results to deliver,” said Dr. Amy Kwong, Assistant Dean.
“And it worked.”

Inside the Playbook: 3 Core Systems

1. Dollar-a-Day Ads

This isn’t a Facebook hack. It’s structured testing at scale.
Used by Ashley Furniture, The Golden State Warriors, and now student interns.
→ Learn Dollar-a-Day

2. The Logic Engine

Our backend engine flags missing items:

• No Google reviews? → Send a request.
  
• No Knowledge Panel? → Trigger entity stacking.
  
• No WHY video? → Prompt with script.
  

Think of it as “checklists that think for you.”

3. Content Factory

Every meeting, podcast, testimonial, or FAQ becomes dozens of assets, run through a 6-stage process:

1. Plumbing: Set up tracking, retargeting, and social integrations
   
2. Produce: Capture raw videos and real stories
   
3. Process: Edit in Descript, enhance with ChatGPT
   
4. Post: Publish everywhere, based on GCT (Goals, Content, Targeting)
   
5. Promote: Boost top content with Dollar-a-Day
   
6. Perform: Track results via MAA (Metrics > Analysis > Action)
   

From Students to Specialists: The BlitzMetrics Academy

We don’t recruit marketing rockstars. We train them.

Our VAs go through real campaigns, not simulations. Some recent wins:

• Maria Lopez, 22, ran a Dollar-a-Day campaign for a roofing company that generated 23 leads in 11 days.
  
• Jake Okoro, 19, edited 40+ client videos in Descript within 4 weeks and now trains others.
  

These are paid roles. Not internships. Not theory.

Case Study: 55% More Leads for a Law Firm

One regional law firm came to us asking for a “conversion funnel.”

Instead, we ran the playbook:

• Filmed WHY videos with the founding attorney
  
• Structured social profiles and NAP data to trigger a Knowledge Panel
  
• Ran Dollar-a-Day ads on the exact phrase “personal injury attorney [city]”
  
• Repurposed their old Facebook Live streams into reels and blog posts
  

Result:
– 55% increase in qualified leads in 90 days
– No gimmicks, just executing the frameworks

AI Rewards Authentic Systems, Not Hacks

When Google rolled out the Helpful Content Update, most marketers panicked.

We didn’t. Why?

Because our content is real: geo-tagged photos, authentic client videos, linked profiles, and consistent identity across platforms.

We don’t write “about” E-E-A-T. We demonstrate it.

Want to Build Your Goal Engine? Start Here:

Take your first step:

1. Record a WHY video on your phone.
   
2. Post it on LinkedIn or Facebook.
   
3. Tag someone who’s helped shape your journey.
   
4. Track it in your Content Library.
   

→ Use the one-page Content Factory checklist

We don’t chase ideas. We scale execution.

I’ve worked on campaigns with Dennis, led university training, edited SOPs, mentored new VAs, and written entire frameworks.
And now, I’m not chasing leads. I’m building a machine.