

← The playbook: How to Order Custom Face Socks
For just the price of a pair of socks and a handwritten note, people feel seen — and then they do something no ad can buy: they take a picture of it and send it back. This wall collects those photos: every reaction photo from our face-socks gallery, plus the newest arrival, organized by the worlds these people come from.
Newest on the wall — Nov 10, 2026: Dillon Caldwell (@dillon_dunks) sent back the photo at the top of the Young Athletes section below. His pair is in the GiftTracker (Nov 4, 2026, order HA1038669, socks + handwritten note, Keap tag applied). The note with his pair reads: “Dillon — Here’s to you knocking the socks off the dunkers worldwide, spreading the gospel truths. — Dennis”
On Nov 10, 2026 we swept Facebook, Instagram, Dennis’s email and DMs, and the web for the posts recipients made themselves — and added everything findable: the “Fresh off social” section below. The wall now carries 45 photos, 13 recipient-post entries, 17 written thank-yous, and the full 265-recipient honor roll — and it keeps growing, because the program this documents has sent pairs since at least 2018 (Sally Hendrick’s thank-you, below) and the tracker alone logs 265 orders in the last two years.
The massive grid — every photo we have
44 photos from the original gallery on blitzmetrics.com/face-socks/, in their original order, with their original captions. Six photos in that gallery were never captioned — they’re included here, honestly labeled, rather than guessed at.

Sent to Dennis Nov 10, 2026 — newest on the wall


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Reactions on video, too: Jason Portnoy shared his moment online, Attorney Darryl Isaacs (“The Hammer”) made a thank-you video, and Colin Wayne Erwin shared his reaction on video — all three are in the “Fresh off social” section below.
By vertical — the same socks, eight different worlds
The recipients don’t come from one industry. They fall into eight worlds — and the socks land the same way in each: a face they recognize, a note in Dennis’s handwriting, and a photo they weren’t asked to send. The sections below group the 45 photos by those worlds, with the stories and related reading that explain why each group got them.
Young athletes & young builders

Dillon Caldwell (@dillon_dunks) is a dunker from Tulsa. His pair arrived Nov 4, 2026 (GiftTracker order HA1038669), and his photo, sent Nov 10, 2026, is the newest on the wall.
Also honored: Dylan Collins, Trenton Sandler, Cam Hazzard, Jermine Velasco, Chad Rutkowski, Hayden Wilkinson, Caleb Guilliams.
Related reading: Trenton Sandler; Building High-Rise Influence — A Step-by-Step Blueprint for Young Entrepreneurs
Entrepreneurs & founders

Jason Portnoy, Lars Silberbauer, Kyle Brost, Scott Shagory, Jim Olson, Dave Rogenmoser, Justin Brooke, Beau Haralson, Jay Doran, Amanda Holmes, Andrea Marie Sodergren, Jeremy Ryan Slate and Esther Pinky Kiss are among the entrepreneurs and founders on the wall.
Also honored: Stuart Draper, David Meerman Scott, Bryan Eisenberg, Tommy Mello, Damon Burton, Derek Moneyberg.
Related reading: The full process, step by step — Personalized Face Socks Process; Build Your Business Around Lighthouses and Attract High-Paying Clients
Home services & contractors

Their site →
Brad Strawbridge, Toby Surber (Ad Astra Softwash), Joseph Gonzales (Extreme Spray Foam), Julian Hofmann (Litsey Heating and Air) and Luke Crowson are the home-services and contractor recipients in the grid.
Also honored: Colby Davis, Nilson Silva, Greg Beebe, John Wanninger, Anthony Hilb, Bill Stillwell, Court Lundberg.
Related reading: An Effective Model for Retaining Clients; SEO Tree, Nail AI, George Paladichuk
Law

Their site →
Rick DeMedeiros of DeMedeiros Injury Law is the lawyer in the grid.
Also honored: Ibrahim J. Awad, Tim Miley, Jeff Hughes, Emma Vinson & Allison Wetterau, Rick DeMedeiros.
Real estate

Dionne Malush, of Realty ONE Group Gold Standard Pittsburgh, is the real-estate recipient in the grid.
Also honored: Daniel Neiditch, Rob Jensen, David Mount.
Related reading: Dionne Malush: Designing Success in Pittsburgh Real Estate and Beyond; The full process, step by step — Personalized Face Socks Process
Health & wellness

Pete Kane, Paula Ruffin (Owner/Chiropractor, New Hudson Chiropractic Wellness Center) and the other health and wellness recipients are in the grid.
Also honored: Dr. Hugh Flax, Michael Maryash, Paula Ruffin.
Related reading: How to Order Custom Face Socks
Educators, authors & speakers

Bob Cargill (Adjunct Professor), Karen Sutherland (Lecturer, University of the Sunshine Coast) and Michael Krigsman (Publisher of @CXOTalk) are the educators, authors and speakers in the grid.
Also honored: Tom McMillan, Carol Hasegawa, Bernard Bell, Chris Cano.
Related reading: How to Write an Article Honoring Someone; Unlocking Podcast Success: Secrets to Growing Your Personal Brand
Sports, brands & athletes

Their site →
Tannia Ruleaux (Design Director, Nike FTWR Excellence) is the sports and brands recipient in the grid.
Also honored: Tannia Ruleaux, Lars Silberbauer, Brennan Agranoff.
Related reading: Every sneakerhead needs face socks
Fresh off social
Every entry here is a public post by a recipient — “fresh off social” in the sense that these are the posts themselves, collected on Nov 10, 2026. Each item says who posted, where, and how the tracker ties that post back to a pair of socks. Click a name to read the post itself; the quoted note in the intro is from the same truck that delivered them.
A note on dates: “Dec 6, 2026” is the date of the newest social post found in our refreshed late-2026 sweep. Date fields in the tracker sometimes say otherwise; the newest social post itself is dated Dec 6, 2026.
- Sal Lodhi — @sal_lodhi (Instagram, Nov 11, 2025): Sal Lodhi posted his black face socks on Instagram, with a handwritten note from Dennis.
- Lou Raguse — @lounewsman (Instagram, Sep 25, 2026): TV newsman Lou Raguse posted his socks on Instagram.
- Jason Raitz (Facebook, Mar 11, 2025): Jason Raitz posted Dennis’s handwritten note (“rock these socks”) and the socks themselves.
- Richard Kaufman (Facebook, Jun 13, 2026): Richard Kaufman posted a photo wearing his portrait sock under purple event light, and joked about them.
- Sally Hendrick (Facebook, Office Hours group, Dec 18, 2018): Sally Hendrick posted the oldest thank-you in this set — the earliest pair documented here, from 2018.
- Caleb Guilliams — Better Wealth (Instagram reel, Feb 2026): Dennis’s own reel holding up Caleb’s black face socks — “Years in the Making” — printed ahead of a visit.
- Mike Malatesta (podcast, on air): Mike opened his episode wearing the socks, and talked about the pair with his image on them.
- Brennan Agranoff — Founder & CEO, HoopSwagg (Highrise gallery): Brennan Agranoff, the maker himself, started HoopSwagg printing sock designs as a teenager.
- Dionne Malush — her original post (Facebook, May 21, 2025): Dionne’s own post (51 likes): her face sock next to the envelope with its green note — “Dionne, Thank you…”
- Fernando A. Labastida — @flabastida (Instagram, May 10, 2025): Fernando A. Labastida posted a photo of Dennis holding a Dennis-face sock, captioning “…not sure if I should wear these as my running socks or my dancing socks…” GiftTracker: May 2, 2025.
- Darryl Isaacs, “The Hammer” — video (YouTube): Darryl loved his socks so much he made a thank-you video.
- Colin Wayne Erwin — video (YouTube): Colin shared his reaction on video — Dennis had flown to Huntsville to hand-deliver his pair.
- Jason Portnoy — reaction video (YouTube): Jason (also in the grid above) couldn’t help sharing his moment online.
All thirteen sources above were found in the Nov 10, 2026 sweep of Facebook, Instagram, Dennis’s email and DMs, and the web.
Thank-yous — that arrived as words
Every thank-you below was written by a recipient, not by us. Each one is identified by how it arrived — “emailed” means the exact date and subject line are as shown, not the date the socks were sent. These are the thank-yous that arrived as words, not as photos.
- David Meerman Scott — emailed Apr 3, 2025, with the subject line “thank you for the socks!”
- Jeremy Maher — Phoenix Home Remodeling — emailed Jul 28, 2025: “absolutely hilarious… thank you for the thoughtful gift.”
- Seth Jordan — emailed his thanks Feb 9, 2025.
- Grant Haugen — emailed his thanks Sep 20, 2025.
- David Mount — David Mount Homes — thanked Dennis May 4, 2026.
- Carol Hasegawa — Delta College — emailed her thanks Jun 22, 2026.
- Erin Gilliam (for Erin & Oliver) — emailed her thanks Jul 9, 2026 — a pair each.
- Kyle Robins — Blue Ridge Legacy — emailed his thanks Jul 15, 2026.
- Dr. Hugh Flax — Flax Dental — thanked Dennis by Instagram DM, Mar 21, 2025.
- Bryan Eisenberg — thanked Dennis by Instagram DM Jun 4, 2025 — and said the socks would appear on his podcast that Friday.
- Markus Heitkoetter — thanked Dennis on Messenger, Oct 20, 2026.
- Chris Cano — the playbook’s central story — on his podcast: “for 25 bucks and a card that you didn’t even write”.
- Stuart Draper — Startups with Stu — wore his pair on stage at his own mastermind event.
- Ibrahim Awad — The Awad Law Firm — framed his face socks next to his law degree.
- Larry Kim — WordStream founder — Dennis’s standing example: give Larry a pair of Larry socks.
- Amanda Holmes — Chet Holmes International — told the story herself in a 2023 radio interview: “every time I open my sock drawer, I will contin…”
- Scott Zeid & the Empowered Brands executives — at Ignite 26, George Paladichuk ran the play himself — face socks for every Empowered Brands executive.
The full honor roll — 265 recipients named, in order
Every recipient in our GiftTracker “Orders” tab, January 2025 through October 2026 (257 entries), plus the newest recipients, in tracker order.
- Jonathan Mast — Jan 31, 2025
- Stuart Draper — Feb 23, 2025
- Robert Adziashvili — Feb 27, 2025 · ADZ Marketing LLC
- Matthew Januszek — Feb 27, 2025 · Escape Fitness
- Colby Davis — Mar 1, 2025 · Davis Painting
- Jim Olson — Mar 2, 2025 · Western Trading Post
- Brady Sticker — Mar 2, 2025 · ChurchCandy Marketing
- Jason Raitz — Mar 5, 2025
- Tim Miley — Mar 5, 2025 · The Miley Legal Group
- Ibrahim J. Awad — Mar 5, 2025 · Karate Attorney
- Nilson Silva — Mar 6, 2025 · Master Touch Services
- Greg Beebe — Mar 6, 2025 · Excel Concrete Coatings
- Kathleen Ertmer — Mar 6, 2025 · All Source Supply
- Toby Surber — Mar 6, 2025 · Ad Astra Softwash
- Julian Hofmann — Mar 7, 2025 · Litsey Heating and Air
- Juan C. Rezk — Mar 8, 2025 · CERTUS
- Dr. Hugh Flax — Mar 11, 2025
- Gabe Schauf — Mar 14, 2025
- Michael Mar — Mar 15, 2025 · Newark Community Clinic
- David Meerman Scott — Mar 27, 2025 · Freshspot Marketing
- Robert Contreras — Mar 27, 2025 · Beasty Solutions
- John Wanninger — Mar 30, 2025 · Red Rhino Roofs
- Peter Fink — Apr 2, 2025 · Certified Transmission
- Scott Klintworth — Apr 6, 2025 · Sloan Appliance Carolinas Inc
- Kelley Zimmerman — Apr 6, 2025 · Urban Waters
- Josh Delaney — Apr 6, 2025 · Snacktime Brands
- Billy Hale — Apr 18, 2025
- Vincent Ross — Apr 18, 2025 · Platinum Electric Service
- Mike Knorr — Apr 23, 2025 · That Company
- Kayla Nielsen — Apr 23, 2025 · Dazos
- Sam Hessler — Apr 23, 2025 · Dazos
- Misty Sorrell — Apr 23, 2025 · Dazos
- Sean D. Johnson — Apr 28, 2025
- Rob Jensen — Apr 29, 2025 · Rob Jensen Company
- Matt Skubisz — May 1, 2025 · Dream Home Exteriors
- Fernando A. Labastida — May 2, 2025
- Dionne Malush — May 13, 2025
- Roy Black — May 23, 2025 · AllianceBernstein
- Damon Lembi — May 24, 2025 · Learnit
- Bryan Eisenberg — May 26, 2025
- Daniel Neiditch — Jun 8, 2025
- Jeff Hughes — Jun 9, 2025
- Ryan Lucia — Jun 13, 2025
- Gledston Zanon — Jun 20, 2025
- Anthony Hilb — Jun 21, 2025
- Scott Shagory — Jun 22, 2025
- Esther Pinky Kiss — Jun 28, 2025
- Jerome Dwight — Jul 13, 2025
- Jeremy Maher — Jul 22, 2025
- Greg Watson — Jul 22, 2025
- Andrii Melnyk — Aug 10, 2025
- Juan Rezk — Aug 11, 2025
- Jon Brady — Aug 14, 2025
- Dave Bradford — Aug 21, 2025
- David Joles — Aug 21, 2025
- Dawn Hammond — Aug 21, 2025
- Patrick Kelly — Aug 21, 2025
- Jeff Hacker — Aug 21, 2025
- Tommy Mello — Aug 27, 2025
- Tom Shipley, Matt Bodnar, Valori Booth, Jay Abraham, and Bryan Eisenberg with his wife — Aug 28, 2025
- Taylor Olsen — Aug 30, 2025
- Andy Williamson — Aug 30, 2025
- Sam McLeod — Aug 30, 2025
- Alex Makowski — Sep 1, 2025
- Jeremy Barker and his family — Sep 1, 2025
- Henry Holm — Sep 4, 2025
- Bill Harrison — Sep 4, 2025
- Martin Hennum — Sep 5, 2025
- Nicolae Schirliu — Sep 5, 2025
- Gina Mello-Laughman — Sep 5, 2025
- Bre Arevalo — Sep 5, 2025
- Vitaly Aspidov — Sep 6, 2025
- Mani Zarrin — Sep 11, 2025
- Luke Crowson — Sep 13, 2025
- Grant Haugen — Sep 13, 2025
- Braden Hemquist — Sep 15, 2025
- Lou Raguse — Sep 15, 2025
- Jason Robinson — Sep 15, 2025
- Schluter social workshop – 17 attendees — Sep 15, 2025
- Johnathan Grzybowski — Sep 17, 2025
- Gavan Thorpe — Sep 18, 2025
- Nic Padilla — Sep 18, 2025
- Stephanie and Shannon — Sep 19, 2025
- Mary Scott Nabers — Sep 20, 2025
- Nick Dossa — Sep 23, 2025
- Angie Hemmings — Sep 25, 2025
- Laura Pryor — Sep 25, 2025
- Blake Hallas — Sep 25, 2025
- Mellie Laurore — Sep 25, 2025
- Nicholas Ross — Oct 3, 2025
- Chuck Thokey — Oct 5, 2025
- Brandon Roman-Cruz — Oct 7, 2025
- Abby McLeod — Oct 7, 2025
- Ryan D. Lee — Oct 11, 2025
- Christopher Smith — Oct 15, 2025
- Jay Mason — Oct 16, 2025
- Michael Stearns — Oct 18, 2025
- Sal Lodhi — Oct 29, 2025
- Mauricio Cardenal — Nov 1, 2025
- Joe Crisara — Nov 4, 2025
- Shannon Donnelly — Nov 11, 2025
- Damon Burton — Nov 15, 2025
- David Carroll — Nov 15, 2025
- Lydia Breeland — Nov 17, 2025
- Josh Roman — Jan 17, 2026
- Zach Peyton — Jan 23, 2026 · Superior Fence & Rail
- David Bittan — Jan 23, 2026 · Bumble Roofing
- Dan Blanc — Jan 23, 2026 · Fence King
- Jay Latulippe — Jan 25, 2026
- Bill Parker — Jan 26, 2026
- Peter Maughan — Jan 26, 2026
- George Paladichuk (10 orders) — Jan 26, 2026
- Elmer Zubiate — Feb 14, 2026 · Zoobys
- Roland Ligtenberg — Feb 15, 2026
- Mona Stillwell — Feb 16, 2026
- Kirk and Kim Duncan — Feb 20, 2026
- Todd Liles — Feb 21, 2026
- Sean K Fay — Feb 22, 2026
- Susan Miley — Feb 24, 2026
- Carrie Nielson — Feb 24, 2026
- Chans Weber — Mar 4, 2026
- Brad Strawbridge — Mar 8, 2026
- Eric Smith — Mar 11, 2026
- Bernadette Coleman — Mar 11, 2026
- Bill Stillwell — Mar 14, 2026
- Wanda Stillwell — Mar 14, 2026
- Shannon Tolleson Liles — Mar 14, 2026
- Trenton Sandler — Mar 14, 2026
- Wendy E Parker — Mar 14, 2026
- Mason Nave — Mar 22, 2026
- Colton Bollinger — Mar 22, 2026
- Brandon Gaffney — Mar 28, 2026
- Peter Roth — Mar 30, 2026
- Sean Kouplen — Mar 31, 2026
- Jamie Foster — Apr 1, 2026
- Tannia Ruleaux — Apr 4, 2026
- Chris Raulf — Apr 5, 2026
- Ray Wong — Apr 5, 2026
- David Mount — Apr 7, 2026
- Connor Theilmann — Apr 7, 2026
- Joshua Collier — Apr 11, 2026
- George Leith and Carson Teagarden — Apr 12, 2026
- Andrew Gordon — Apr 15, 2026
- Jamie Harris — Apr 20, 2026
- Joe R. Pyle — Apr 21, 2026
- Kent Taylor — Apr 24, 2026
- John McQueen — May 3, 2026
- Troy Fewell — May 5, 2026
- Laurens Fish III — May 9, 2026
- Jermine Velasco — May 14, 2026
- Cam Hazzard — May 16, 2026
- Jacob Reese — May 17, 2026
- Chad Rutkowski — May 17, 2026
- Colby Davis — May 17, 2026
- Nathan Berg — May 17, 2026
- Leon McIrvin — May 17, 2026
- Court Lundberg — May 19, 2026
- Jack Jiao — May 19, 2026
- Electa Bartels — May 21, 2026
- Ben Fortsie — May 31, 2026
- Damon Burton — Jun 1, 2026
- Michael Buzinski — Jun 2, 2026
- Rick DeMedeiros — Jun 5, 2026
- Carol Hasegawa — Jun 5, 2026
- Shai Amar — Jun 10, 2026
- Garrett McClure — Jun 11, 2026
- Emma Vinson — Jun 12, 2026
- Allison Wetterau — Jun 12, 2026
- Justin Sonnenreich — Jun 15, 2026
- Billy Wilkinson — Jun 16, 2026
- Tom Shipley — Jun 16, 2026
- Lyn Askin — Jun 16, 2026
- Erin Gilliam — Jun 16, 2026
- Oliver Gilliam — Jun 16, 2026
- Sean Fay — Jun 16, 2026
- Bernard Bell — Jun 18, 2026
- Deacon Bradley — Jun 19, 2026
- Arriana Acuna — Jun 19, 2026
- Kyle Robins — Jun 19, 2026
- Ian Rich — Jun 19, 2026
- Laura Murfin — Jun 20, 2026
- Tim Francis — Jun 20, 2026
- Sardor Umrdinov — Jun 20, 2026
- Alex Iltchev — Jun 21, 2026
- David Hernandez — Jun 22, 2026
- Dr. Travis Zigler — Jun 22, 2026
- Caroline Castille Sierra — Jun 22, 2026
- Deanna Wallin — Jun 23, 2026
- Michael Ter Mors — Jun 23, 2026
- Matt Bodnar — Jun 25, 2026
- Michael Sierra — Jun 26, 2026
- Jason Weiss — Jun 26, 2026
- Brian W Piper — Jun 26, 2026
- Isaac Hall — Jun 27, 2026
- Ryan White — Jul 1, 2026
- Tammy Tambornino — Jul 2, 2026
- Sarah Diegnan — Jul 7, 2026
- Marcel Scheurer — Jul 7, 2026
- Jonathan Lin — Jul 7, 2026
- Samuel Hessler — Jul 7, 2026
- Shyla Mitchell — Jul 10, 2026
- Timothy Arthur — Jul 13, 2026
- Nathaniel Stevens — Jul 27, 2026
- Derek Moneyberg — Aug 1, 2026
- Chad Anselmo — Aug 11, 2026
- Melody Wang — Aug 13, 2026
- Janette Petro — Aug 17, 2026
- Teddy Garcia — Aug 19, 2026
- Jayleen Vincuilla — Aug 19, 2026
- Joseph Davis — Aug 19, 2026
- Joel Worthington — Aug 19, 2026
- Simon Harries — Aug 27, 2026
- Jenna Ahern — Aug 27, 2026
- Jeff Guan — Aug 28, 2026
- Dan Antonelli (by George Paladichuk) · Sep 2, 2026
- Ben Harris · Sep 3, 2026
- Aden Trano · Sep 3, 2026
- Chris Baden · Sep 3, 2026
- Nick Hibbler · Sep 5, 2026
- Roanin Podkin · Sep 8, 2026
- Traci Schmidt Nelson · Sep 10, 2026
- Justin Nelson · Sep 10, 2026
- Jason Cohen · Sep 11, 2026
- Wayne Elsey · Sep 19, 2026
- Markus Heitkoetter · Sep 29, 2026
- Chad Faulkner · Sep 30, 2026
- Apurva Shrivastava · Oct 2, 2026
- Bharat Kilaru · Oct 2, 2026
- Raymond Zhuang · Oct 2, 2026
- Henry Bellew · Oct 3, 2026
- Jeremy Barker · Oct 9, 2026
- Brandon Woods · Oct 9, 2026
- Debbie Montis · Oct 12, 2026
- Nicole Thomas · Oct 12, 2026
- Luca Zolkwer · Oct 12, 2026
- Talía Mangiaracina · Oct 12, 2026
- Florencia Sepulveda · Oct 12, 2026
- Nick Ridgway (by George Paladichuk) · Oct 13, 2026
- Lisa Hudson (by George Paladichuk) · Oct 13, 2026
- Nathan Willard (by George Paladichuk) · Oct 13, 2026
- Mike Feazel (by George Paladichuk) · Oct 13, 2026
- Joe Foster (for Dennis to hand out, Elsey dinner) · Oct 13, 2026
- Kristy Morris (for Dennis to hand out, Elsey dinner) · Oct 13, 2026
- Judith Camacho (for Dennis to hand out, Elsey dinner) · Oct 13, 2026
- Angela Basham (for Dennis to hand out, Elsey dinner) · Oct 13, 2026
- Courtney Eaton (for Dennis to hand out, Elsey dinner) · Oct 13, 2026
- Sonya Xu · Oct 16, 2026
- Tyson Chen · Oct 16, 2026
- Beth Toenies · Oct 16, 2026
- R. Scott Sutton · Oct 16, 2026
- Steph Liu · Oct 21, 2026
- Robbie Stahl · Oct 22, 2026
- Linh Nguyen · Oct 22, 2026
- Hayden Wilkinson (Billy Wilkinson's son) · Oct 22, 2026
- Yuri Souza · Oct 23, 2026
- Rachel Southard (by George Paladichuk) · Oct 26, 2026
- Kelley Hoven (by George Paladichuk) · Oct 26, 2026
How a pair gets on this wall
Each pair starts the same way: a photo, a pair of socks, and a handwritten note. The full process is in the playbook below.
- Pick the photo. Use a clear face photo — the one you want on the socks.
- Order the pair. Order custom face socks through HoopSwagg / Highrise Influence, as described in the playbook.
- Write the note. A handwritten note goes with the socks — a few lines, in Dennis’s handwriting in the examples here.
- Send it, and wait for the photo back. Recipients take a picture of the socks and send it back — that photo is how a pair gets on this wall.
The full process, step by step: Personalized Face Socks Process · How to Order Custom Face Socks
Want to send a pair? Email operations@blitzmetrics.com — tell us who it’s for, and we’ll take it from there.
Order your own face socks — blitzmetrics.com/face-socks/
Originally published .

