5 reasons I defriend people on Facebook.

Dennis Yuby /

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Ever get the itch to drop in on old friends on Facebook? Have you searched for a person you swore you were friends with then discover you’re not? How do people choose their friends on Facebook? Sometimes it’s pure interest in someone’s images, or they are a celebrity in their industry, or you actually know who they are- a mixture of everything. Defriending is also random. Arizona’s FOX10 News featured why people remove others on Facebook:
  1. High school friends. You haven’t seen them in forever, and if you were good buddies, they’d be in your close circles already.
  2. Friends of friends. Your friends friend is also your friend, right? Not exactly. Everyone is different, so don’t rely on simply knowing the same people to make a profound connection- reach out as yourself. Friends-of-fans is good for ads, but bad for connections.
  3. Work friends. Know those embarrassing moments people love to post on your wall? Keep your work and home life separate, and avoid the water cooler drama.
  4. Common interest friends. Like friends of friends, relying on simply enjoying the same things is a weak connection.
  5. Spam. No explanation needed.
My top 5 reasons to delete people is different:
  1. Constantly posting obnoxious things. You’re often connected to family, you don’t want the potty mouths to make them question your associations. Warn them first, then delete constant offenders.
  2. Sharing inappropriate/ offensive content like pornography or “shock” images. Same as above, except no second chances.
  3. Troublemakers.  Nix those who always argue and start problems.
  4. No longer friends / an ex. Some people aren’t malicious; others are. Don’t take the chance of them airing some dirty laundry for everyone to see.
  5. Only sending game requests. No thanks! I want friends who contribute instead of wasting time.
Sometimes it’s not even personal, you just have too many friends and need to cull the herd. According to Dunbar’s number, we can only remember around 150 meaningful relationships, so there’s no need for this many friends. If you’re popular, make a dedicated Facebook page. These have no audience limit, and you’re able to run microtargeted ads to your posts, growing your audience. What’s your top 5 reasons to defriend someone?
Dennis Yu
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands. Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring. Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.
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