If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
How to create, edit, share, and boost a WHY video
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Do you have a WHY behind what you do? People are more likely to buy from someone who has a story or mission that they identify with. We believe that the best way to share your …
So I decided to give LinkedIn ads another spin. Here’s what happened.
LinkedIn recently released Sponsored Updates, allowing us to hit the newsfeed. We love Facebook, but also test our business strategy across multiple channels. The current stigma tied to LinkedIn ads is that they can work, but only for B2B. Our latest experiment was a sponsored post for a Social Media Club Dallas event. The goal of the ad was to drive …
7 Hidden Reasons Why Companies Fail at Facebook Advertising
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have …
You ready for Instagram Ads?
Self service ads for Instagram are available on Monday, August 17th. If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager. I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos. …
Credit unions banned from advertising on Twitter
Did you know? I can understand banning get rich quick schemes and loan sharks, but the local credit union? Notice that Twitter is banning the small business financial institutions, so the major banks can still advertise. Well, at least they can organically post pictures of their print ads: Meredith Olmstead from Social Stairway manages social for credit unions, and explained …
Thoughts on Facebook’s new promotional guidelines
On August 27th, Facebook changed their contest rules. You no longer have to administer a contest solely through an app. Fans can like you as a condition of entry and you can both mention and notify users of who has won. But we don’t expect a rash of “like” contests, nor does this open up a major opportunity for you to …
When newsfeed posts go wrong
Chevron runs this post in the newsfeed– boasting of their 2.7 million barrels production per day, accompanied by picture of barrels as far as the eye can see. “Pretty awesome when you think about it,” they say. I counted the first 20 comments and every single one was negative. Jon Loomer, Facebook advertising expert, has written often about newsfeed abuse— …
Facebook raised our limit to $75k a day!
For one of our accounts. But it doesn’t mean that we’re going to spend that much more now. Sure would be a lot of airline miles or points on your favorite credit card, right? What card would you put it on and what you would like to earn?
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …