You ready for Instagram Ads?


Self service ads for Instagram are available on Monday, August 17th.

If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager.

I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos.

Previously only big brands have done ads, with great success if you count engagement and awareness as success metrics.  So we’ll be testing to see how well we can convert, especially with remarketing between the two platforms.

Note that video views are one of the 3 possible ad objectives you can select, but that it’s available only through the Ads API.  The Ads API opened up for access to everyone a year ago.  You used to have to apply, but now anyone can get basic access. Plus there is pre-made code for you to play with.

This is going to be huge.

And only marketers who have strong images and video will succeed here. If you’re getting used to creating video (perhaps you’ve jumped on the Periscope bandwagon of 2 million uniques a day but only two dozen folks broadcasting at any time), then you can carry it over here.

Here is Facebook’s deck on how to get set-up.

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About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

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