You ready for Instagram Ads?


Self service ads for Instagram are available on Monday, August 17th.

If you’ve got engagement campaigns on Facebook, you should replicate a few of them over to Instagram inside your Business Manager.

I predict this will lead to some “pollution” of the Instagram environment, since direct response has never been the haven of Instagram, which is for sharing beautiful photos.

Previously only big brands have done ads, with great success if you count engagement and awareness as success metrics.  So we’ll be testing to see how well we can convert, especially with remarketing between the two platforms.

Note that video views are one of the 3 possible ad objectives you can select, but that it’s available only through the Ads API.  The Ads API opened up for access to everyone a year ago.  You used to have to apply, but now anyone can get basic access. Plus there is pre-made code for you to play with.

This is going to be huge.

And only marketers who have strong images and video will succeed here. If you’re getting used to creating video (perhaps you’ve jumped on the Periscope bandwagon of 2 million uniques a day but only two dozen folks broadcasting at any time), then you can carry it over here.

Here is Facebook’s deck on how to get set-up.

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About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.