The End of Perfect Audience? Facebook’s Remarketing Pixel

Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times.

Targeted News Feed ads for people that have visited your website but haven’t converted. “Come back now for 10% off your purchase!” All with the features Power Editor is already so great for. Yes, it is that important.

What if, on top of that, some of your ads even had a call to action button now? Right in the News Feed. “Shop Now” or “Download” among others. See why this is starting to sound so important?

While Facebook has rolled out the feature, nowhere does Facebook SHOW you how to do it. So try this:

In Power Editor, find the audiences tab . Then, click “Create Audience”.



Then, in the next window, select “Custom Audience From Your Website”



Then, Facebook will give you some new TOS to agree to. After that, simply paste the code for the pixel in, much like you would a standard Facebook tracking pixel.


Then with that, you’re all set to go. Just imagine how powerful it can be to bring users back, increase your conversion, AND do it all in Facebook? This is huge.


Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.