The End of Perfect Audience? Facebook’s Remarketing Pixel

Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times.

Targeted News Feed ads for people that have visited your website but haven’t converted. “Come back now for 10% off your purchase!” All with the features Power Editor is already so great for. Yes, it is that important.

What if, on top of that, some of your ads even had a call to action button now? Right in the News Feed. “Shop Now” or “Download” among others. See why this is starting to sound so important?

While Facebook has rolled out the feature, nowhere does Facebook SHOW you how to do it. So try this:

In Power Editor, find the audiences tab . Then, click “Create Audience”.



Then, in the next window, select “Custom Audience From Your Website”



Then, Facebook will give you some new TOS to agree to. After that, simply paste the code for the pixel in, much like you would a standard Facebook tracking pixel.


Then with that, you’re all set to go. Just imagine how powerful it can be to bring users back, increase your conversion, AND do it all in Facebook? This is huge.


Dennis Yu

About the Author

Dennis Yu
Dennis Yu is on a mission to create a million jobs.

He is the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals just like doctors, engineers, and teachers where people can get trained and have a job at the same time.

He has been building brands and teaching marketing for over 13 years.

Specializes in helping young adults to grow into the leaders of tomorrow, by confidently developing their marketing skills through training programs and seminars with enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

He developed the Technology Partner for Digital Marketing Agencies and Personal Brands. A RevShare Partnership Program that enables growing companies to stay competitive.

None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert,, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

Dennis is an internationally acclaimed speaker in Facebook Marketing who has spoken countless times in 17 countries, spanning five continents including keynote events at L2E, PubCon, Digital Agency Expo, Marketo Summit, and B2C Growth & Innovation Virtual Summit.

Besides being a data and ad connoisseur, Dennis enjoys eating spicy buffalo wings or might just spot him playing Ultimate Frisbee under the sun.

You can contact him at or on one of his social accounts below.