The End of Perfect Audience? Facebook’s Remarketing Pixel

Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times.

Targeted News Feed ads for people that have visited your website but haven’t converted. “Come back now for 10% off your purchase!” All with the features Power Editor is already so great for. Yes, it is that important.

What if, on top of that, some of your ads even had a call to action button now? Right in the News Feed. “Shop Now” or “Download” among others. See why this is starting to sound so important?

While Facebook has rolled out the feature, nowhere does Facebook SHOW you how to do it. So try this:

In Power Editor, find the audiences tab . Then, click “Create Audience”.



Then, in the next window, select “Custom Audience From Your Website”



Then, Facebook will give you some new TOS to agree to. After that, simply paste the code for the pixel in, much like you would a standard Facebook tracking pixel.


Then with that, you’re all set to go. Just imagine how powerful it can be to bring users back, increase your conversion, AND do it all in Facebook? This is huge.


Dennis Yu

About the Author

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

You can contact him at