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Facebook has quietly rolled out their own remarketing pixel that is now publicly available to use. We all know how useful remarketing can be, but how useful is it to be a part of Facebook? What if remarketing was simply part of Power Editor’s Custom Audiences feature, something we have praised many times.
Targeted News Feed ads for people that have visited your website but haven’t converted. “Come back now for 10% off your purchase!” All with the features Power Editor is already so great for. Yes, it is that important.
What if, on top of that, some of your ads even had a call to action button now? Right in the News Feed. “Shop Now” or “Download” among others. See why this is starting to sound so important?
While Facebook has rolled out the feature, nowhere does Facebook SHOW you how to do it. So try this:
In Power Editor, find the audiences tab . Then, click “Create Audience”.
Then, in the next window, select “Custom Audience From Your Website”
Then, Facebook will give you some new TOS to agree to. After that, simply paste the code for the pixel in, much like you would a standard Facebook tracking pixel.
Then with that, you’re all set to go. Just imagine how powerful it can be to bring users back, increase your conversion, AND do it all in Facebook? This is huge.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.