Below you'll find a list of all posts that have been tagged as “Advertising”
Many of the statements made by search engines are inaccurate, and I can attest to this as a former search engine engineer. When Facebook advertising came out, I started running ads and speaking about this whole thing. This helped me rank number two in the Facebook advertising search. The number one result was Facebook itself. So I was ranking number …
Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …
Have you ever seen that blue button at the bottom of my Facebook posts? It’s a “boost post”, which you can have, too, by simply making your profile a professional profile. There is no downside to doing this. It’s not like converting a profile to a page or the classic method of having a personal profile and a public figure …
I was invited to the “Grow Your Law Firm” podcast hosted by Ken Hardison, where we discussed several topics related to building a successful law firm. They included the benefits of using algorithms, the importance of humanizing your business, the significance of being authentic in your content, showing gratitude, the “Dollar A Day” testing strategy, and a guide on how …
This is an extract from the Tom Ferry Podcast Experience with Jason Pantana and me, where we discussed the 3 A’s and how Digital Plumbing stitches them all together. The 3 A’s – Analytics-Audiences-Advertising, and Digital Plumbing What does it mean to build out everything so I can start making good decisions based on the math? Let’s say you want …
Do you have any idea why most landing pages appear terrible? Because most of the time, what most people do is have this video where everyone gets exactly the same experience. But people have different questions, they have different needs, and they have different perspectives. So instead of making your client go through everything, try to figure out what’s going …
I do believe that a lot of people are just in takeoff mode right now. I’ve been hearing it all my life. We are in takeoff mode but in a very different way now because most of us live on the internet with just our phones. It has given us a sense of true democracy and power. Now is the …
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. This article is part of the Content …
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
You might have heard of Clubhouse before and what you’ve heard is it’s a great way to network. It is true, but did you know that this is also a great way to learn, share your knowledge and eventually grow your brand? In this session, I will be sharing with you How to pimp out your profile: 1. Rank …
These are 6 things we look for in assessing whether a revshare partnership will be successful. Having a RevShare partnership is an excellent arbitrage opportunity for you and them to make a lot of money. You should take 5-10% of incremental sales above the average of the most recent 6-months as a baseline, while your RevShare partner covers ad costs. …
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the …
