Ross Franklin Challenged Us to 10X His Personal Brand to Drive Pure Green’s Franchise Growth

Ross Franklin brought us in to grow sales for Pure Green and boost his personal brand.

Then he raised the stakes with a challenge with specific SEO targets and real money on the line.

Hit the numbers, get paid. Here’s how we’re doing it.

The Challenge: Build Ross Franklin’s Brand to Drive Franchise Growth

Ross Franklin, founder and CEO of Pure Green, set clear targets for his personal brand site, rossfranklin.com.

He challenged our team at BlitzMetrics to hit the following targets within 8 weeks:

• Raise Domain Rating from 25 to 30.
• Increase URL Rating from 16 to 21.
• Boost organic keyword-driven traffic from 115 to 200.

Ross knows his personal brand fuels Pure Green’s franchise growth. A stronger founder brand attracts better franchisees, earns more media coverage, and reinforces credibility.

I shared the Gemini Deep Research audit that sparked this challenge.

Ross doubled down. He gave us a clear target and a deadline.

We mobilized the BlitzMetrics and Pure Green teams across both companies.

Here’s what we’re doing and why it matters:

Ross believes a founder’s reputation drives franchise success.

When someone searches “Ross Franklin,” the results need to show a trusted voice in franchising, entrepreneurship, and wellness.

We’re focused on three key SEO signals:

• Domain Rating: Measures authority at the domain level.
• URL Rating: Scores the strength of individual pages.
• Search Traffic: Reflects visibility from relevant keywords and content.

Each number signals authority to Google and to everyone searching.

Our goal is to build a scalable lead-gen system across Pure Green.

Dominating the Knowledge Panel

The Knowledge Panel is often overlooked—but it’s the first thing partners and franchisees see, so we prioritize it.

Ross already has a Google Knowledge Panel—that part’s done. But he hasn’t claimed it yet. That means we can’t control what shows up, add key links, or use it to drive traffic to his brand assets.

Here’s the fix:

• Claim the panel through Google Search Console.
• Verify Ross as the official representative.
• Link the panel to rossfranklin.com, his LinkedIn, YouTube, Instagram, and PureGreenFranchise.com.

Google needs clear signals about who Ross is, what content belongs to him, and where to send traffic. That’s how we make him the default answer to high-intent searches like “franchise development expert” or “Pure Green founder.”

We’re adding structured data so Google knows exactly who Ross is and what content is his:

• Add “Person” schema on his homepage. (This is a small piece of code that tells Google this page is about a real person—Ross Franklin—and helps improve search visibility).
• Mark his content with “author” and “article” schema. (This is structured code that helps Google recognize who wrote the content and what it’s about.)
• Link his social profiles using “sameAs” markup. (This shows Google that profiles like LinkedIn and YouTube belong to the same person.)

These signals help Ross rank for key terms like ‘franchise expert’ and get found by qualified leads.

Finally, we’re building authority by getting Ross featured on trusted sites people (and Google) already believe. One mention from a credible source is stronger than 20 generic blog links.

Publishing articles on high-DR sites that meet Google’s EEAT guidelines, such as “Franchising as a Path to Entrepreneurship” and “Pure Green Franchise: Nurturing Health, Success, and Growth in the Health and Fitness Industry,” helps us earn authoritative backlinks and strengthen Ross’s credibility online.

This is how we clearly define Ross’s online presence. So when someone Googles Ross, they see a credible expert—exactly the validation a serious franchise lead looks for before reaching out.

Critical SEO Moves for Brand Growth

We ran a Quick Audit on rossfranklin.com using our Website Checklist and uncovered core issues holding back performance:

• Duplicate blog structures: Two sections, /blog and /rf-blog, had the same content without clear hierarchy, confusing Google and users.

• Stock images with no authorship: Articles used generic photos and lacked author bios, weakening personal credibility and E-E-A-T signals.

• Unclaimed podcast pages: Both /podcast and /rf-podcast existed with fragmented content, which diluted visibility and authority.

• Only 21 pages indexed by Google: The site wasn’t sending strong enough signals for all its content to be indexed and ranked.

• Lack of structured authority: Missing schema, no “about the author,” and limited brand signals made it hard for Google to understand who Ross is.

That told us we had to rebuild the content architecture from the ground up. Then we built a checklist to fix every gap that stood between Ross and his target metrics.

Here’s what we’re executing:

• Content consolidation: Ross had four different sections for blogs and podcasts. We’re merging them into one unified content hub. The URL structure will be simple, clean, and built to rank.
• Trust signals: We’re adding author bios, media logos, and social proof so every page reinforces Ross’s authority.
• Internal linking: We’re connecting blog posts, media mentions, and service pages to reinforce authority and keep visitors exploring more content. This boosts authority site-wide and helps visitors discover more content.

All of these updates are tied to SEO metrics that move the needle: DR, UR, and search traffic.

This is what separates a personal brand from a personal blog. We aim to rank Ross for high-intent keywords and build enough credibility to convert leads into franchisees.

Building Ross Franklin’s Content Engine

We didn’t start creating content until we had a clear blueprint. That blueprint came from the Gemini Deep Research audit, which laid out Ross’s mission, media history, and business priorities. It told us what topics mattered and what content formats were missing.

We’re taking Ross’s long-form videos and planning to break them down into blog posts, podcast summaries, reels, quote cards, carousels, and tweets. Each asset will link back to a page on rossfranklin.com that is built to rank.

Here’s the strategy:

• Create a topic wheel: We defined six core themes Ross wants to be known for.

• Repurpose long-form content: From each podcast or video, we plan to generate multiple assets across platforms. That means one interview becomes a blog, 3-5 reels, carousels, and a quote thread.

• Highlight authority: Ross has been on national TV, featured in Forbes, and interviewed by top podcasters. We’re embedding Ross’s media appearances directly into the site with trust badges, callouts, and internal links that build authority.

• Follow the full Content Factory process: We’ll apply the next steps in the system—scheduling posts, amplifying winners, targeting lookalikes, and creating remarketing audiences to scale visibility and conversion.

Each asset links back to a lead-generating page on rossfranklin.com, optimized for SEO and conversions.

Final Thoughts

This works because we follow a repeatable structure that transforms content into measurable authority.

Everything we’ve planned, from the SEO cleanup to the Knowledge Panel claim to the Topic Wheel structure, follows the Content Factory system. This system builds the credibility Ross needs to rank higher and win trust from future franchisees.

Ross is focused on results: clear content, proven authority, and leads that convert. That’s what the Content Factory delivers.

Our goal: more franchise leads, more in-store visits, and trust that converts into revenue.

Have you built a content engine like this for your brand?