Don’t Get a Job: Why I’m Building a Coaching Program for the Generation AI Is About to Lock Out

Over the next two years, a lot of young people are going to graduate college and find there’s no job waiting for them. At least not the white-collar job they were promised.

That isn’t a guess. Almost everything in digital marketing can already be done by AI. I know because we’ve proven it, over and over, in our own work.

So the question isn’t whether this is happening. It’s what you do about it.

The one thing AI can’t do

Once the machines can do the technical work, the only part that’s still valuable is relationships.

If you’re good with people and you have EQ, you can gather what the AI needs to do its job: real stories, real expertise, real content. Then the whole factory of agents can turn that into ads, articles, videos and leads.

That’s why I tell people that interviewing someone on a podcast is the single most valuable skill you can learn right now. It sounds backwards, but it’s true. A podcast interview is how you make friends with people who would otherwise never return your call, and it’s how you get content that’s real.

It only works if you have EQ. Reading a list of mechanical questions at someone isn’t a podcast. When your guest tells an interesting story, you need to know how to ask the follow-up. AI multiplies your ability to build relationships. It doesn’t replace it.

Why I’m starting this program

There are people out there making millions a month selling coaching programs to young people, and a lot of what they sell is junk. Mine is the real version: the recipe that has actually worked, based on years of doing it.

The program starts with my book, Don’t Get a Job, which is all about getting clients. From there, the goal is simple: help young adults get to $10,000 a month.

Why it’s paid now

For years I gave most of this away for free. I’m the guilty one.

What I learned is that people who pay take it seriously. The business owners who invested in our work treated it like gospel. They had their teams implement it, they got results, and they told everyone about it. When things are free, people tend to treat you like their personal assistant, and that doesn’t help anyone grow, least of all them.

Don’t worry, there’s still plenty of free material. There are thousands of hours of us on YouTube, and if you’re determined, you can figure a lot of it out on your own. The program is for people who want to move faster, with structure.

How it works

This isn’t one-on-one hand-holding. It’s group coaching built around a single curriculum, and to scale something like that without letting quality slip, a few things have to stay the same for everyone.

The first is the curriculum itself. Everyone moves through the same steps together instead of turning it into a free-for-all where anyone can drag the group in a random direction.

The second is the end product. We generate leads for high-ticket local service businesses like plumbers, landscapers, dentists and tax attorneys. These are companies where one new customer is worth real money.

The third is the people. When members are at a similar stage of life, with similar values and the same drive, it stops feeling like a random Zoom call and starts feeling like a team. People build real bonds with each other.

Each week has themed calls, whether that’s running Dollar a Day ads, creating content or tuning ads. You always know which call you’re walking into and what to bring.

Our program, our way

A pilot at a major airline doesn’t get to fly the plane however they feel like that day. There’s a procedure, and following it is what keeps everyone safe.

Same here. These are the tools we use, and this is the process we follow. It works because it’s consistent. The best agencies I know do the same thing again and again, with the same systems, the same process and the same kind of client.

When you know what you’re doing, getting a business real leads doesn’t take years. It might take a few weeks of elapsed time and maybe five or six hours of human effort, with AI agents handling the rest.

That’s only true if you understand what an agent actually is. An agent isn’t a file you download. It’s skills, access, scheduled jobs and context all working together. You have to build one to understand it, so we build them together.

Who this is for

This isn’t for everyone, and that’s fine. It’s for people who are willing to get on camera, willing to interview other people, willing to follow the process and not afraid of AI tools.

If you’re scared to death of the tools and need to be convinced at every step, this group will move too fast for you. We have to move fast.

Why it can’t be about me

I can’t be the face of this. People need to see people like them.

A young person telling their own story of going from nothing to $10K a month will be far more convincing than anything I say. So the plan is for the graduates of this program to become its voice, and then turn around and help the next group coming up behind them.

That’s how this grows: not everyone coming to me, but everyone lifting the next person.

The window

The SOPs and training that help a young person reach $10K a month are the same ones that power our agencies and our biggest client work. Everything we document becomes an agent, and the agents get better every month.

The opportunity is real, but it won’t last forever. I think we have 18 months, maybe 24.

This is the window. Let’s not waste it.

Originally published October 8, 2026.