Below you'll find a list of all posts that have been tagged as “home services”
Jim Klauck has produced over 1,600 videos through his Check A Pro Radio Show YouTube channel — spanning five years of weekly episodes that feature HVAC technicians, plumbers, electricians, roofers, garage door companies, and softwash operators across the Houston market and beyond. That is not a typo. One man, one microphone, 1,611 episodes and counting. Jim Klauck’s very first Check …
Dennis Yu ran a quick audit on a Phoenix plumber at a marketing meetup — surfacing five critical findings in 15 minutes that the contractor’s agency had never mentioned. This meta-article documents the execution, the glass-half-full framing that converts findings into engagements, and how the quick audit connects back to the BlitzMetrics SEO audit definitive article.
I’m Dennis Yu, former search engine engineer, and I’ve spent over a billion dollars on Google and Facebook ads. Every Thursday, I release a new episode of the Marketing Mechanic where I sketch out on a whiteboard exactly how digital marketing works for local service businesses. These episodes build on each other. I start with the fundamentals of how Google …
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. SEO Audit: How 6,000 Templated Pages Are Killing This Roofing Company’s Google Rankings A real audit of infinityroofing.com using Ahrefs data, live site analysis, and Google’s Quality Rater Guidelines …
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. SEO Audit: How a National Roofing Company Built 150+ Fake City Pages—and Lost 43% of Its Traffic A real audit using Ahrefs data, live site analysis, and Google’s Quality …
My buddy Ethan Van De Hey over at Infinity Exteriors in Wisconsin asked me a great question: should home service companies with multiple locations for roofing, pest control, HVAC, and other services cross-link their websites to each other? I’m going to give you a logical, rational answer that is probably not what most SEO people would say. For context, I …
Correction — August 12, 2026 After a source-level re-audit, we found that the SixPoint Financial Partners interview and Takedown Eventures origin story used in this project belong to a different Jason Amato in the Chicago area—not Jason Amato of Omaha, Power Crew, and Operations Mastery Lab. That material should not have been written in Omaha Jason’s voice or presented as …
Read the framework → Choose a real task → Check the resultFollow the source labels in order. The path runs from top to bottom.1Read the framework2Choose a real task3Check the resultUse the linked triangle guides to plan and check real work; these boxes do not replace the nine-part framework. Business owners need a clear way to link marketing, team roles, …
Anthony Hilb is more than a guy with a lawn mower – he’s a living case study in how grit and smart marketing can turn a commodity service into a standout brand. He started with a beat‑up mower and a handful of clients; today Anthony’s Lawn Care is a Bloomington fixture known for reliability, quality, and genuine customer care. Here’s …
If you have a podcast and you’re at Dustin Riechmann’s PodProfits Summit, this one’s for you. It’s not about being flashy or going viral—it’s about building real relationships, targeting the right audience, and creating content that actually moves the needle. On the Seven-Figure Leap Podcast, Dustin and I broke down how to make your content work harder for you with …
We audited a company paying $12,000 a month for SEO. The agency would not show the work. Here is how to hold yours accountable — plus a free Quick Audit.
