I’ve been collecting SOPs for 25 years. Over a thousand of them. Every task in digital marketing, from setting up a Google Tag Manager container to auditing Facebook ads to building a personal brand website, I’ve documented how to do it step by step. But here’s what changed everything. I figured out how to make AI agents not just execute …
Why Cross-Linking Your Multi-Location Website Won’t Work Without Real Proof
My buddy Ethan Van De Hey over at Infinity Exteriors in Wisconsin asked me a great question: should home service companies with multiple locations for roofing, pest control, HVAC, and other services cross-link their websites to each other? I’m going to give you a logical, rational answer that is probably not what most SEO people would say. For context, I …