Why Cross-Linking Your Multi-Location Website Won’t Work Without Real Proof

My buddy Ethan Van De Hey over at Infinity Exteriors in Wisconsin asked me a great question: should home service companies with multiple locations for roofing, pest control, HVAC, and other services cross-link their websites to each other? I’m going to give you a logical, rational answer that is probably not what most SEO people would say. For context, I …