How to Turn Positive Mentions Into Images With Cursor

You already have positive mentions. People have said good things about you on podcasts, on stage, in recommendations, in posts. This is how to turn each one into an image you can place on a page, step by step. Cursor does the work. It finds the mention, pulls the quote with its source, finds a photo of you with the …

3 Simple Techniques Alex Makowski and I Use to Drive Leads Without Being Sales Bros

Alex Makowski and I just got off stage at DigiMarCon in New York. We sat down right after to talk about what actually works when it comes to personal branding and generating leads without being pushy or salesy. What we covered isn’t theory. This is stuff we live and breathe every single day. And the truth is, most people are …

What the ONE Thing You Want AI to 100x Multiply for You?

Here’s something most people in digital marketing don’t realize yet: one person using AI agents can now outperform an entire team of virtual assistants. Not by a small margin. By 100x. That’s not hype. That’s what I’ve seen firsthand, and it’s what leaders like Sam Altman, Dario Amadei, Demis Hassabis, and Elon Musk are all saying too. AI agents are …

Stop Using AI Like Everyone Else

I’m standing at the Avatar Mountains in China, the place that inspired the movie Avatar. And everyone around me is doing the exact same thing: taking the same photos, from the same angles, at the same spots. It’s a perfect metaphor for what’s happening with AI right now. The problem with how people use AI A billion people are using …

How to Build Your Authority Engine

How do you stand out in a crowded space as a service professional? Whether you’re a roofer, landscaper, HVAC technician, or digital marketer, the answer isn’t cold outreach or flashy landing pages. It’s building what I call an Authority Engine, a system that compounds your credibility over time, powered by real relationships and amplified by AI. Start with your GCT: …

What to Expect From Your MAA Optimization Report

You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …

Meta article prompt. How we write the public proof after a job.

How to Write a Useful Task Record

Write a short record of what happened when your team did a job. It helps the next person learn from the work and avoid the same mistakes. Link the record to the main task guide so you can improve its steps with proof. Start the record, save the proof, explain the choices, share an approved lessonBegin the record when work …

How to Turn One Video Into Content for Every Platform

Most people think building a website is the hard part. It’s not. The hard part is creating content consistently and getting it in front of people. Here’s how I do it and how you can too. Why WordPress is still the best framework WordPress is the most popular content management system on the internet. It powers 25% of all websites. …

He Became an Entrepreneur in One Night at 19

My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …

Why We’re Building a Two-Sided Network to Replace Agencies

The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …