You’ve just become a client. Congratulations. We’re excited to have you working with our young adults from all over America and the rest of the world as we implement the Content Factory framework to make the phone ring for your local service business. Now, you may have had other digital marketing, social media, PR, ads, SEO, or website people work …
How Meta Articles Let My AI Agents Document and Improve Themselves
I built this reusable prompt template so my team, my agents, and anyone following my process can create meta articles the right way. Before I give you the prompt, you need to understand the system it sits inside, because if you get this wrong, every meta article your agents generate will be flawed from the start. How the system works …
How to Turn One Video Into Content for Every Platform
Most people think building a website is the hard part. It’s not. The hard part is creating content consistently and getting it in front of people. Here’s how I do it and how you can too. Why WordPress is still the best framework WordPress is the most popular content management system on the internet. It powers 25% of all websites. …
He Became an Entrepreneur in One Night at 19
My buddy Leo Pohlmann is 19 years old and as of last night he is officially an entrepreneur. He was thinking about going to school to prepare for entrepreneurship. Learn about psychology, soft skills, all the things they tell you that you need before you can start a business. I told him why not just actually be an entrepreneur instead. That’s …
Why We’re Building a Two-Sided Network to Replace Agencies
The traditional agency model is dead. Most agency owners don’t realize it yet, but the ones who do have already sold out. AI has automated away the middlemen, and the networks themselves, Google, Facebook, and the rest, are cutting out the people in the middle so they can capture the ad dollars directly. So what replaces it? A two-sided network. …
How Harry Gold Built a Marketing Empire and What He Learned Along the Way
If you could sit down with one of the smartest digital agency minds on the planet, it would be my friend Harry Gold. His last name says it all. Harry and I go way back, and you may know him as the founder and CEO of Overdrive Interactive, a speaker at a bunch of ANA summits, and someone who sold …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
How to Systemize Your Business in 3 Simple Steps
I was at the IAB Trend Digital conference when Andy Jorgensen put me on the spot and asked for my top three tips for systemizing a business. Here is what I told him. Write down your processes If you are doing something over and over again, it needs to be documented. Most business owners keep their processes locked in their …
How to Collect & Organize Positive Mentions to Build Authority
Most marketers are so focused on selling that they forget the most powerful tool in their arsenal: gratitude. When you say thank you, whether it’s a 15-second video, a Cameo, a gift card, or a LinkedIn recommendation, you trigger something deeply human: reciprocation. When you put positive energy out there, people respond in kind. They leave reviews, they tag you …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
How to Order Custom Face Socks
The most overlooked tactic in business is saying thank you. Not a generic email, not a Hallmark card, not a fruit basket that arrives in December along with everyone else’s. I’m talking about personalized, thoughtful gifts that make people feel seen. 25 years ago, when I was working at American Airlines, I had a drawer full of thank you cards …