If you could sit down with one of the smartest digital agency minds on the planet, it would be my friend Harry Gold. His last name says it all. Harry and I go way back, and you may know him as the founder and CEO of Overdrive Interactive, a speaker at a bunch of ANA summits, and someone who sold …
How I Use AI Agents to Do My Marketing
Before you can tell an AI agent to do anything useful, you need to define the task. We have something called the 1000 Task Library, which is a collection of every repeatable task in our business at BlitzMetrics. How do you write a blog post? How do you run ads? How do you onboard a client? How do you send …
How to Scale a Local SEO Agency with Real Proof
If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
How to Systemize Your Business in 3 Simple Steps
I was at the IAB Trend Digital conference when Andy Jorgensen put me on the spot and asked for my top three tips for systemizing a business. Here is what I told him. Write down your processes If you are doing something over and over again, it needs to be documented. Most business owners keep their processes locked in their …
How to Collect & Organize Positive Mentions to Build Authority
Most marketers are so focused on selling that they forget the most powerful tool in their arsenal: gratitude. When you say thank you, whether it’s a 15-second video, a Cameo, a gift card, or a LinkedIn recommendation, you trigger something deeply human: reciprocation. When you put positive energy out there, people respond in kind. They leave reviews, they tag you …
Is AI Going to Take My Job?
Everyone’s asking the same question: is AI going to take my job? But that’s the wrong question. If you’re a marketer or working in digital marketing, the real question is: what are the things that remain valuable as AI gets progressively smarter? In this week’s Marketing Mechanic, I’m going to give you a clear roadmap to survive the next three …
How My AI Agents Document and Improve Themselves (Meta Articles & Definitive Articles)
I’ve been collecting SOPs for 25 years. Over a thousand of them. Every task in digital marketing, from setting up a Google Tag Manager container to auditing Facebook ads to building a personal brand website, I’ve documented how to do it step by step. But here’s what changed everything. I figured out how to make AI agents not just execute …
How to Order Custom Face Socks
The most overlooked tactic in business is saying thank you. Not a generic email, not a Hallmark card, not a fruit basket that arrives in December along with everyone else’s. I’m talking about personalized, thoughtful gifts that make people feel seen. 25 years ago, when I was working at American Airlines, I had a drawer full of thank you cards …
Why AI Agents Mean Entry-Level Marketing Jobs Now Start at $22 an Hour
Dennis Yu posed a straightforward question to his team at BlitzMetrics: what if their entry-level team members—Level 1 in their nine-level progression system—started at $22 per hour instead of the lower rates typical for marketing agents? The reasoning was not about generosity. It was about what AI agents had already made obvious: the work that used to justify lower pay …
How We Build a Personal Brand Website
Your personal brand website is more important than your LinkedIn profile or your resume. When someone Googles your name before they hire you, invest in you, or partner with you, what shows up matters. And if you don’t have a website that you control, you’re leaving that entirely to chance. We’ve built a system that lets anyone get a personal …
Digital Plumbing for Chiropractors: How to Track, Retarget, and Grow Your Local Practice
For local service businesses like chiropractors or real estate agents, you only need to outperform your direct competitors within a five or six-mile radius. This profound insight kicks off our discussion on the “Marketing Your Practice” podcast, where Angus Pyke, Jake Campoli, and I guide chiropractors through common marketing pitfalls. This conversation, our second deep dive, was recorded to provide …
From Sommelier Smarts to SEO Success: How Samara Kamenecka Built a Digital Business
The path to digital entrepreneurship rarely follows a straight line. It often involves unexpected turns, learning on the fly, and the courage to pivot when life demands it. Samara Kamenecka embodies this journey, transforming herself from a sommelier navigating the world of fine wines to a savvy digital entrepreneur commanding the intricacies of SEO and content marketing from her base …