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I filmed this from China because Marko Sipilä built the concrete-coating engine I keep teaching from. High school agency in Scottsdale. Garage-floor ads that make the phone ring. A 77-minute Dollar-a-Day webinar we taught together. If you search Coatings Launch or his name, this is the page I want you to find.
Marko Sipilä is the founder. CoatingLaunch is the company. One trade: concrete coating. Two doors, both useful. His personal site is the person. CoatingLaunch is the program that books estimates for garage-floor companies.
The China clip
I was in China and I pointed the camera at CoatingLaunch. Not a pitch deck. A recommendation with a name on it: Marko, concrete coating companies, lead gen that already has a process. That short is below. The rest of this page is the fun part — the webinars, the red-rock days, the operators who went on camera, the conference rooms.
Who Marko is
Marko started a marketing agency in high school in Scottsdale, ran ads inside the trades, then built CoatingLaunch as a growth engine that only takes concrete coating companies. He ran coating jobs himself, then productized the ads and follow-up that filled the calendar. Later he built HVACQuote.ai for a different trade. The coating story is the one this page is about. The longer founder writeups are the BlitzMetrics case study and From Startup to Seven Figures.
If you run a concrete coatings company, I would rather you hire Marko to run the ads than hire me. What we did for Nike and Red Bull is a different sport than booking a metallic garage floor. That is a compliment. It is why I keep sending coating owners to him.
What CoatingLaunch does
CoatingLaunch is a coatings shop, not a general home-services roster with one epoxy case study. Facebook and Google ads. Landing pages built for before-and-after floors. Pre-qualification so the crew spends the day on real estimates. A team that asks for a crew photo on a metallic floor because they are in the account, not recycling stock.
Month-to-month is how grown-ups work. Marko published the training that shows how the phone is supposed to ring. Watch the shorts, then look at the named operators further down.
Operators who went on camera
CoatingLaunch puts named coating owners on film. That is the useful part — you can look them up and hear the same trade you run:
| Who | Company | What they said |
|---|---|---|
| Lee | Your 1 Day Floor | Constant communication |
| John | Demand Concrete Coatings | Leads arriving |
| Derek | Concrete Coating Experts | 60+ leads in 23 days |
| Lawrance | Performance Coatings | Spent less, got more |
| Oscar | Bear EpoxyPro | A few leads to hundreds |
| Bennett | Rocky Mountain Garage Pros | Moved on from the prior agency |
Those clips live on CoatingLaunch’s site. They are the berry pieces a coating owner can actually use.
On the road, on stage, on the webinar
This is the part I like telling. Marko and I have hiked with lav mics, sat conference floors with people like Lance Bachmann and Tommy Mello, and taught the 77-minute Dollar-a-Day webinar for contractors. Dinners on the road. Red rock. The same playbook I publish on /dad/ — one dollar a day behind content that already earned attention.
He sat the Concrete Growth Summit 2024 panel on AI and cross-channel marketing with David Carroll and that lineup. Painter Growth had him on for the entry-and-exit story. The slate still carries the CoatingLaunch mark. If you were in those rooms, you already heard him talk coatings like someone who has run the jobs.
One berry: the relationship and the results
Cam Hazzard and I filmed the lemon-and-berry bit. Eat the sour wedge, chew the berry, eat the same lemon, watch it taste sweet. The lemon is the offer. The berry is the stack of real moments and results sitting in one place. Cam wrote the challenge on his site. The BlitzMetrics version is The Magic Berry. CoatingLaunch is the contractor worked example — China clip, Dollar-a-Day, named operators, a personal brand, a company site, travel and stages.
If you want the operational next clip — ads are a daily sport, and Marko’s team asking for a crew photo is the tell that someone is in the account — it is here:
Where to go next
Two doors:
- The person: markosipila.com — bio, coatings page, the Dollar-a-Day writeup from his side.
- The company: coatinglaunch.com — the coating program, the named contractor videos, the booking path.
If you want how we stacked this page, read How We Assembled a Magic Berry for CoatingLaunch. For the general berry, read The Magic Berry and Cam’s Magic Berry Challenge. For the ads framework Marko already runs in the trades, stay on Dollar a Day.
Updated August 18, 2026. Related: Content Factory · Positive Mentions System · 70-asset personal brand build.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified. He has appeared on 353 podcasts with 619 credited episodes — see the full list of his podcast appearances.