If you run a concrete coating company, chances are you’ve been burned by a marketing agency before. They slide into your DMs or pop up in your feed making big promises, and then the phone never rings.
I’ve seen it happen hundreds of times across the home service industry. That’s why when something actually works, I pay attention.
What makes Coating Launch different
Marko and his team at Coating Launch have been doing this for multiple years with over 300 clients.
That’s not a small sample size.
When you see guys like Tommy Mello and Lance Bachmann using his company to run lead gen for their concrete flooring businesses, it tells you something.
The process is simple and completely transparent.
Marko has even published a course showing exactly how he makes the phone ring. There’s no secret sauce or black box.
How it works
Coating Launch runs meta ads that drive booking leads directly to your team. Your guys get the appointment, close the deal, and you measure the cost per deal. Typically, for every dollar you put into the program, you get about ten dollars in revenue back.
If you’re already using one of the major CRMs, Coating Launch most likely integrates with it, so everything flows into your existing system.
Why transparency matters
The beauty of having done this hundreds of times is that there’s a clear, documented process. Think of it like a cookbook or a manual for flying a 747. There’s a defined path, and that’s what allows Marko’s team to make confident promises about driving ROI.
And in the rare cases it doesn’t work out, it’s month-to-month. You have nothing to lose.
It’s not set it and forget it
One thing that separates Coating Launch from the agencies that burn people is that they actually manage the ads. Facebook and Google ads are not a set-it-and-forget-it thing. Marko has built a whole team that watches over the ads, updates you regularly, and asks for what they need to keep things performing.
They’ll reach out asking for a photo of your crew with a metallic floor, or want to target a specific city you serve, or recommend a budget change.
That’s what a real advertising partner looks like.
Dennis Yu
Dennis Yu is the CEO of Local Service Spotlight, a platform that amplifies the reputations of contractors and local service businesses using the Content Factory process. He is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other brands.
Dennis has achieved 25% of his goal of creating a million digital marketing jobs by partnering with universities, professional organizations, and agencies. Through Local Service Spotlight, he teaches the Dollar a Day strategy and Content Factory training to help local service businesses enhance their existing local reputation and make the phone ring.
Dennis coaches young adult agency owners serving plumbers, AC technicians, landscapers, roofers, electricians, and believes there should be a standard in measuring local marketing efforts, much like doctors and plumbers must be certified.