If you’re running a local SEO agency, building websites, or serving small businesses, I want to show you what’s actually working right now. Not theory. Not some magic ChatGPT prompt. Real examples from the last few days that are driving real results. I’m Dennis Yu. I was one of the first search engine engineers at Yahoo. I built the analytics …
The Quick Audit: See What’s Really Going On With Your Marketing
Where this sits. This is the GBP Quick Audit product, not the person-site exam. Which exam to run: How we audit. Where do we stand right now? What is costing us money? What should we fix first? Every recommendation in our Quick Audit connects to a revenue outcome, not a vanity metric. Every finding cites the specific platform documentation that …
Plumber Marketing Audit: 12 Failures That Cost a Knoxville Pro $15K/Month
This page is a worked example (a leaf). The canonical for how we audit is How we audit. My Professional Plumber went from 11 trucks to barely keeping four techs busy — while paying an agency the whole time. This plumber marketing audit graded Jamie Foster’s Knoxville business a D+ across 12 categories, and the data shows exactly where the …
SEO Audit: How a National Roofing Company Built 150+ Fake City Pages — and Lost 43% of Its Traffic
This page is a worked example (a leaf). The canonical for how we audit is How we audit. The seven-component exam and the full published list: SEO Audits by Dennis Yu. SEO Audit: How a National Roofing Company Built 150+ Fake City Pages—and Lost 43% of Its Traffic A real audit using Ahrefs data, live site analysis, and Google’s Quality …
How Stasiu Sliva of S&C Digital Is Building AI Agents In-House
I recently sat down with Stasiu Sliva of S&C Digital, an agency that works with concrete, remodeling, and home service contractors. Stasiu runs a pretty comprehensive operation. His team handles Meta ads, websites, SEO, and even coaches contractors on closing deals. He came to me because he wanted to explore what AI agents could do for his agency, and the …
How Targeted Keyword Activity Fits Into the Local SEO Ecosystem
One team member accidentally activated a Jumper Media campaign without reviewing the training videos first. That single oversight cost us over $4,000 in wasted spend — charges we ate because the tool was running on profiles that weren’t ready for it. Dennis Yu pulled up the account, pointed at the mess, and said the same thing he’s been saying for …
Local Falcon: How We Caught Google Changing Our Client’s Business Hours
Litsey Heating and Air in Louisville does 24/7 emergency HVAC work. They’re the kind of company that answers the phone at 2 AM when your furnace dies in January. One week, the weekend calls just stopped. Dead silent. When my team dug into it, we found Google had quietly changed their Google Business Profile hours to show them as closed …
Capital City Roofing: An Atlanta Roofing SEO Audit
Brad Strawbridge grew Capital City Roofing from zero to $3 million in year one and now wants $10 million — but his Atlanta roofing SEO is the bottleneck. A live audit with Brad and his COO Edward found a website so weak it carries almost nothing, while the Google Business Profile does all the work. Here is what we found …
The Secret Behind Local SEO: How One Houston HVAC Company Turned Red Dots Into Green
See how geo-grid tracking revealed hidden gaps in a Houston HVAC company’s local SEO, and how targeted keyword activity turned red dots into green across the Google Maps 3-pack.
The 9 Triangles Framework — The Marketing Strategy Behind Scalable Home Service Businesses
Read the framework → Choose a real task → Check the resultFollow the source labels in order. The path runs from top to bottom.1Read the framework2Choose a real task3Check the resultUse the linked triangle guides to plan and check real work; these boxes do not replace the nine-part framework. Business owners need a clear way to link marketing, team roles, …
How to Rank a Dumpster Rental Company on Google Maps When Your Location Works Against You
Taylor James runs Dumpster Dogs and DD Waste out of Austin, Texas. He came to the BlitzMetrics team with a clear list of his top ten Google Maps keywords—terms like “dumpster rental Austin,” “roll-off dumpster rental Denver,” and “porta potty rental Austin”—and a straightforward question: how do we start ranking for these? The answer was not what most business owners …
What Happens When an HVAC Contractor Gets Burned by a Bad Marketing Agency
Donnivin Brown, owner of Southern Comfort Heating & Air in Houston, spent over $20,000 on an HVAC marketing agency called Red Palm Studios to grow his company. He expected leads, rankings, and a website that actually worked. What he got instead was a site with no Google Analytics installed, no measurable links built, no documented rankings, and zero proof of …