I was at the IAB Trend Digital conference when Andy Jorgensen put me on the spot and asked for my top three tips for systemizing a business. Here is what I told him. Write down your processes If you are doing something over and over again, it needs to be documented. Most business owners keep their processes locked in their …
How Targeted Keyword Activity Fits Into the Local SEO Ecosystem
One team member accidentally activated a Jumper Media campaign without reviewing the training videos first. That single oversight cost us over $4,000 in wasted spend — charges we ate because the tool was running on profiles that weren’t ready for it. Dennis Yu pulled up the account, pointed at the mess, and said the same thing he’s been saying for …