A client goes quiet and nobody notices. Three weeks of nothing looks the same as three weeks of everything being fine. By the time someone says they want to pause, the neglect started a month earlier. The Stoplight Method gives every active client one color a week. Green means they said they’re happy in the last 7 days. Yellow means …
Why I Left Billion Dollar Ad Budgets for Plumbers
People ask why someone who ran campaigns for Nike, the Golden State Warriors, and Rosetta Stone spends his days helping HVAC companies show up on Google Maps. It sounds like a step down. It isn’t. Here’s the whole thinking, plus the specific systems I use. Every door was opened by someone else I represented California in the National Spelling Bee …
How We Restored Getting Stuff Done
Meta-article: the 2011 Getting Stuff Done article found intact, dead paths fixed with 301s, 160 old-domain links rewritten, 38 Level 1 pages wired to the hub.
How We Turned Derek Moneyberg’s Positive Mentions Into Story Cards
Derek Moneyberg is a wealth coach at moneyberg.com. He teaches money, negotiation, and investing, and his students talk about the results in public, with their names on them. He also trains jiu-jitsu, and holds a black belt awarded by Jake Shields. UFC champions have sat across from him on camera and talked about what he’s done for them. Chael Sonnen, …
How We Built the Checker That Isn’t Dennis
The run behind the definition-of-done rule and the script that enforces it: what it took, in order, what the agent got wrong, and the scorecard.
How We Turned My Positive Mentions Into Cards for Me and BlitzMetrics
Do you know how many people have said something good about you in public that you never collected? I had hundreds. Sitting in Facebook memories, in podcast intros, in LinkedIn recommendations, in comment threads from 2009. All of it just evaporating. So we ran our own process on ourselves. Two subjects, two walls of cards. Here’s what happened. First, what …
How We Earned One Canonical Honor
A slug is not canon. Receipt for filling dennisyu.com/lianaling/ until it was thicker than the backpack leaf, hanging every owned story from a named limb, and practicing Second Ring on a living graph.
One Canonical Honor, Many Story Leaves
A slug is not canon. Fill the hub until it is thicker than the richest leaf. Map leaves to limbs on the SEO Tree. Practice Second Ring. Worked example: Liana Ling.
How We De-board a Client
This is for Operations. If you’re the person who gets the cancellation notice and owns the wind-down, this is your process. Everyone touches a client while it’s active. Account managers, content people, analysts. But the deboard belongs to Ops, and Ops is accountable for confirming it actually got finished. Read this first, then work it in order. Most of it …
How to post to Basecamp (agents)
Agents post to Basecamp themselves. Dennis is not the paste layer. CLI, named cloud secrets, or Tanner GitHub backup.
Where the Retainer Goes: What an Agency Actually Keeps, and What Each Role Is Worth
A client pays $3,500 a month. The specialist sees $525 and assumes the owner banked the rest. The owner keeps $510. Here is the whole subtraction line by line, a value-share rate card for what each role is actually worth, and the part of the work no contract can price.
Proof First: How We Rebuilt MarkoSipila.com So Every Claim Carries Evidence
Every claim on Marko Sipila’s website now carries evidence next to it. We rebuilt the people section of markosipila.com around a proof-first rule: connection pages state the relationship, verified photos and videos sit directly beside the claims, and nothing publishes without a human review of every single image. This article shows exactly what changed, the standard behind it, and what …