How Kaylib Jones Became Successful by Choosing a Niche

I see many young adults starting agencies and they think success is cold calling or posing on the internet. However, real success comes from consistently delivering results.

How Kaylib Got Going

Before Kaylib started his agency, he worked at three different agencies which gave him a lot of experience and perspective on how he was going to operate it.

When Did He Know When It Was the Right Time to Start His Own Agency?

He and his wife adopted a dog named Alfred. Previously, it had just been the two of them for eight years. Alfred had opened up their home. So they went shopping for him and signed him up with a dog trainer who had great marketing but their service sucked.

Kaylib searched for better trainers and found many good companies but had weak marketing. So, his marketing brain kicked in, and he realized this was an underserved niche which made him start Good Boi Marketing.

How to Choose a Niche

Many people avoid choosing a niche because they think they are limiting themselves from getting clients.

When it comes to choosing a niche, these are things that you should keep in mind:

  • There should be an opportunity.
  • You should resonate with that niche and its clients.

Kaylib chose the pet niche because he loves animals. Choosing a niche helps your agency grow and become known as an expert in that area. Like Will Palmer, he chose to do SEO for attorneys and now he is well-known in the Legal space.

When you focus on one niche, you can deliver repeatable excellence.

Overcoming Common Agency Struggles

Many agencies fail to deliver results because they either don’t know how to deliver or are too busy selling. You should focus on delivering well for your clients to retain them.

Understanding Each Client’s Needs

At the deepest level, success comes from understanding each individual client—their goals and what they’re looking for. Lay out the roadmap for them. Every call, pitch, and weekly meeting should show your clients how to manage their Facebook ads and their campaigns.

Explain the reasoning behind your actions and be transparent because agencies are scared that their clients will leave them and start doing  it themselves. 

The truth is that most business owners aren’t looking for a magic fix, they want someone competent to handle their marketing so they can focus on growing their business in other ways. Regular check-ins and clear communication build trust and ensure ongoing success.

Dennis Yu
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.