First off, it’s just awful. But the other reason is that you might not have enough data to have anything meaningful to look at. We’re known for doing beautiful real-time visualizations (that’s a live link to 1% of everything happening on twitter. But for most companies, if we monitor your mentions real-time, you’ll be waiting a long time between tweets. We’re also known …
Social Media Analytics Is Not a Software or Technical Problem
In the world of big data, vendors think the problem is about storage and processing. So they write articles like this. If you have a hammer, everything looks like a nail. This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share Big data means big waste…. unless …