Every Thursday at 11 AM Eastern, we drop a new episode of the Marketing Mechanic on YouTube. I stand at a whiteboard, draw frameworks, tell stories from real businesses, and walk through the strategy step by step. But a YouTube video lives inside a walled garden. Google can’t fully index what’s said and drawn in a video the way it …
How to Build a Media Appearance Inventory That Strengthens Your EEAT
Every podcast interview, YouTube appearance, and conference talk you do creates a trust signal — but only if Google can find it. Most experts have dozens or even hundreds of media appearances scattered across podcast platforms, YouTube channels, and event sites with no central record tying them together. That means all that authority evidence is invisible to search engines and …
Capital City Roofing: An Atlanta Roofing SEO Audit
Brad Strawbridge grew Capital City Roofing from zero to $3 million in year one and now wants $10 million — but his Atlanta roofing SEO is the bottleneck. A live audit with Brad and his COO Edward found a website so weak it carries almost nothing, while the Google Business Profile does all the work. Here is what we found …
Own Your Name on Google
Your personal brand powers your company brand. Customers hire people, not logos. Here is how to own your name on Google and build the digital handshake that happens before a customer ever calls.
Here’s Why You Can’t “Do” SEO
Imagine if instead of speaking at conferences, solving problems for businesses, and teaching young adults digital marketing – I just wrote about it. Imagine if I spent 24/7 writing about how great we are… all while you never see any of it. No images, no social proof, no relationships. Just text like the one you’re reading now about how cool …
When François Beaudry and I Bumped into Each Other at Affiliate World Dubai 2024
In February, I spoke at the Affiliate World Dubai Conference, which hosted some of the biggest names in affiliate marketing and e-commerce. François Beaudry was one of them. François Beaudry, the President and Founder of VIA Communication, approached me after my presentation and asked about my perspective on the Future of SEO. I explained to him that Google’s search results …
I Love to EEAT
Over 80% of the internet is spam and your website is guilty until proven innocent. Google decides who’s innocent using EEAT: experience, expertise, authority, and trust. As a search engine engineer at Yahoo! 25 years ago, my job was to protect the algorithm from spam sites or info that wasn’t relevant appearing on your results page. 25 years later Google …
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