This is about the time, when we met on Duda’s platform to discuss how to drive leads for agencies using SEO. There was Dan Ulin, Liana Ling, Dennis Yu, Will Troup and they were hosted by Ulrika Viberg. Dennis began by saying, “If you’re going to teach something, you better have demonstrated world-class skills, right? That’s the ethos we live …
Google Confirmed It: Facebook Engagement Affects SEO
Many of the statements made by search engines are inaccurate, and I can attest to this as a former search engine engineer. When Facebook advertising came out, I started running ads and speaking about this whole thing. This helped me rank number two in the Facebook advertising search. The number one result was Facebook itself. So I was ranking number …
Optimizing Ads For Better Leads: Are You Leaving Money on The Table?
Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …
Mastering Dollar-a-Day YouTube Retargeting: Tapping into Niche Audiences for 2,000% ROI
Did you know you can target people who’ve watched specific YouTube videos? Not just retargeting your videos, but anyone’s videos or even their entire channel. My favorite Dollar a-Day technique is YouTube retargeting, since the audience is exactly what you want– relevant and high intent. The ROI Is 2,000% or More for This Type of YouTube Retargeting Just know that …
How to Create Successful Facebook Video Ads
Are you struggling to get your Facebook video ads to work? In this article, Michael Stelzner, the founder of Social Media Examiner, asked me some questions about Facebook ads that many people struggle with. We also discussed how you could get results for as little as $1 a day. Facebook is a powerful tool for maximizing the relationships that you …
How Dollar a Day Helps in Getting Measurable Facebook Ads Results
Dennis was at a conference in Kansas where he shared tactical strategies on how people can use Dollar a Day to build their brand. This post is a summary of that presentation.
Dennis Yu: How To Run Facebook Ads Effectively
Paul Ryaznanov CEO of MageCloud(a full-service eCommerce Agency) interviewed Dennis Yu on Facebook Ads. Paul is working on eCommerce and helping brands maximize their revenue alongside helping them with marketing. He has the best combo of knowledge and skills, and he is one of the leading service provider agencies (MageCloud) on eCommerce services. This article is part of the Content …
Running Video Ads? Here’s One Thing You Might Be Doing Wrong
As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA). …
Learn Facebook Marketing with us in Tel Aviv!
This article is part of the Content Factory system. PRODUCERecord • Capture ➔ PROCESSTranscribe • Edit ➔ POSTPublish • Link ➔ PROMOTEAds • Share We’re so excited to come to Israel for the first time this month! Come learn Facebook marketing with us at the DMIEXPO conference in Tel Aviv on November 24th-25th! We’ll be sharing with you all the …
How To Use Facebook Audience Insights To Understand Targeting
If data is the future, Facebook is sitting on a whole mountain of it. Smart business owners can actually mine for insights all they want, for free. The only cost is your time and brain power. There is a tool called Audience Insights, and not many people know HOW to use it. My goal for this article is to share …
A successful FB crowdfunding on a shoestring budget
In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …


