Optimizing Ads For Better Leads: Are You Leaving Money on The Table?

Dennis pointed out a common issue in industries like healthcare, where the sales cycle can drag on for 12 to 18 months due to intricate approval processes. In such cases, waiting for a lead to mature before optimizing campaigns is just not practical. The key, according to Dennis, lies in what he calls “digital plumbing.” So, what’s digital plumbing? It’s …

YouTube Retargeting

Mastering Dollar-a-Day YouTube Retargeting: Tapping into Niche Audiences for 2,000% ROI

Did you know you can target people who’ve watched specific YouTube videos? Not just retargeting your videos, but anyone’s videos or even their entire channel. My favorite Dollar a-Day technique is YouTube retargeting, since the audience is exactly what you want– relevant and high intent. The ROI Is 2,000% or More for This Type of YouTube Retargeting Just know that …

How to Create Successful Facebook Video Ads

Are you struggling to get your Facebook video ads to work? In this article, Michael Stelzner, the founder of Social Media Examiner, asked me some questions about Facebook ads that many people struggle with. We also discussed how you could get results for as little as $1 a day. Facebook is a powerful tool for maximizing the relationships that you …

Running Video Ads? Here’s One Thing You Might Be Doing Wrong

As Digital Marketing Manager at Particle, a direct-to-consumer men’s personal care brand, I spend a great deal of time and effort trying to figure out what creative assets work best in our digital ads. I test new static images and videos practically every day to improve click-through rates (CTRs) and increase sales at the lowest possible cost per acquisition (CPA).  …

A successful FB crowdfunding on a shoestring budget

In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …