Mastering Dollar-a-Day YouTube Retargeting: Tapping into Niche Audiences for 2,000% ROI

dollar a day

Did you know you can target people who’ve watched specific YouTube videos?

Not just retargeting your videos, but anyone’s videos or even their entire channel.

My favorite Dollar a-Day technique is YouTube retargeting, since the audience is exactly what you want– relevant and high intent.

And the ROI is 2,000% or more.

Just know that if you choose specific videos, the volume might be low– hence, dollar a day.

Think less about targeting “competitors”– instead, find the videos that your prospects are watching, so you can hit them with your most informative videos.

If the ROI is so good, why are so few people doing this?

You need to make videos to run YouTube ads and you need to be aware that Dollar a Day on YouTube is even possible.

Dollar a Day works on every single channel.

Below, I’ve shared how to target viewers of Caleb Guilliams, who is a LIGHTHOUSE among insurance and financial advisors.

PIC for blog

If I sold life insurance or related products, I’d target his highly loyal audience.

Who is the LIGHTHOUSE you would want to target for your business?

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.