Below you'll find a list of all posts that have been tagged as “Facebook ads”
The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental than that. I’m going to let you in on the “secret” that I use to get …
We previously talked about using exclusion targeting to refine your campaigns, now let’s delve into how to find the right size for your audience. This technique is not exactly a negative filter, but one of my favorite tactics when choosing audiences is to use friend of fan targeting. Let’s say that this audience of 68,000 is too big for my …
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …
