In 2012 Amanda Palmer made history by raising $1.2 million on Kickstarter. The secret to her success in her words: “my backers— almost twenty-five thousand of them— had been following my personal story for years”. Marketers often get obsessed with targeting, the main headline on the landing page, sales letter, video script, etc.. and forget about the most important part …
Now You Can Create Ads Where 75% Of Users See Them, On phones!
Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years. I’ll show you how to navigate …
The Hidden, but Most Obvious Reason Your Campaigns Are Failing
The creatives will say it’s for poor content, weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things to optimize, but there’s something even more fundamental than that. I’m going to let you in on the “secret” that I use to get …
Determine the right audience size by using friend-of-fan targeting
We previously talked about using exclusion targeting to refine your campaigns, now let’s delve into how to find the right size for your audience. This technique is not exactly a negative filter, but one of my favorite tactics when choosing audiences is to use friend of fan targeting. Let’s say that this audience of 68,000 is too big for my …
Adobe Social predicts the future with Social Predictive Publishing
Marty McFly has a silver DeLorean that can go 88 miles per hour. And Adobe announced predictive publishing on Facebook. Integrated into the Adobe Social publishing tool, it will increase your newsfeed exposure by: Suggesting when to post. Identifying low-ranking words to replace, including synonyms to use. Predicting how many likes, comments, and shares you’ll get. Show you historical posts with similar …