Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago – while the Facebook mobile app itself has been around for years.
I’ll show you how to navigate through the app and gain definite kudos from your clients or for yourself as you easily manage their/your account via mobile:
Upon entering the app and signing in, along with the usual facebook blue, there are help texts along the way:
Let’s create a campaign! I’ll use my friend Dennis Yu’s page for explanatory purposes.
You can either boost a post you’ve made already, reach people near your company’s business address (location targeting), or send people to your website.
Let’s send people to his website:
From here, it’s easy enough to tell that the next step is to choose a picture from his page, or you can take a picture with your smartphone’s camera.
Position the picture as desired:
Create your ad copy that will intrigue your audience, (next step) to click on the ad:
While creating your ad, The Facebook Ads Manager app also allows you to add a Call-to-Action Button. Choose the button that fits most with your ad:
To help you out, Facebook includes the following about Interests.
“Facebook can help you reach people by looking at their interests, activities, the pages they have liked and closely related topics. Consider words beyond those that describe your business or brand.”
For example, a flower shop might choose an interest like “weddings”.
For more examples, we put online marketing, and online advertising:
Be elaborate to get the most out of your targeting, but also certain that the people you target will desire to know more about your ad.
Is this ad directed towards both genders? Choose accordingly, along with the age group (You don’t want to be advertising alcoholic beverages to underage teenagers!):
You’re almost done! Now just choose your budget and schedule and you’ve made your first ad!
About the Author
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.